A Quote by Michael Moss
What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.
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It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.
Purchase items that can be made into several meals, like a whole roasted chicken, or bag of sweet potatoes, and shop the periphery of the grocery store, avoiding the middle aisles full of processed and higher-priced foods.
I would go to the all-night grocery store and pretend that I was at Studio 54 because it was the only place open all night. Truman Capote in the frozen foods. Andy Warhol over in vegetables.
When I'm in the grocery store, I'll do lunges up and down the aisles. In the checkout line, you could do squats. I used to worry about what people thought of me, but I don't care anymore. I know I'm going to get the last laugh.
People should go to their local grocery store or farmers' market and buy ugly, misshapen foods, then cook with them and document their dishes. And share not only the funny-looking foods, but the fantastic results.
One of my friend's dad owned a grocery store, and one of the kids who worked at the grocery store was a wrestler. We got tickets to one of the shows, and then we stayed after, and they asked us if we wanted to get in there and train a little bit.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
You know what the bodega is? It's the little Latin store, and they try to act like it's a grocery store. It has two aisles. And the guy, he always tries to help me, 'You looking for the bread?' I was like, 'Dude, I can see it right here, alright.' He's like, 'Hey, hey, it's in aisle two.' That's all you got, what are you talking about?
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
When I walk into a grocery store and look at all the products you can choose, I say, "My God!" No king ever had anything like I have in my grocery store today.
A lot of people, when they see my career, they hear or remember, 'Sat on the bench four years in college, got cut by the Packers, worked in a grocery store, and then won the Super Bowl.' That's kind of the timeline the people see when they hear 'Kurt Warner.'
When you go to the grocery store, you find that the cheapest calories are the ones that are going to make you the fattest - the added sugars and fats in processed foods.
Everyone works hard when they want to, when they get quick results, when it's convenient to put forth effort. The best work hard when they don't want to, when it's inconvenient to give it that little extra effort... and that extra effort might be just what they need to place them on top.
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we found over about, say, 10 years of research is that as the number of choices actually increase people are less likely to make a choice and sometimes they do this even when it's really bad for them.
I don't think there's anything wrong with a hot dog or other convenience foods, as long as they're balanced with fresh vegetables. It's hard to ignore 95 percent of the grocery store.
The brutal fact is that which foods are available in your grocery store is determined by trade wars, agriculture policy, and the outsized power wielded by large corporations.
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