A Quote by Michael Rapino
Dave Matthews, Tim McGraw, U2, The Rolling Stones - there are a lot of artists selling out stadiums around the world that we work with regularly. And end up making most of our money with those artists.
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I thought, 'A biennial needs artists. I'm going to do an international biennial; I need artists from all around the world.' So what I did was I invented a hundred artists from around the world. I figured out their bios, their passions in life and their art styles, and I started making their work.
There are a lot of comics at the top end making staggering amounts of money and selling out stadiums. I think stand-up is a more intimate thing than that. Maybe because of the kind of comedy I do. It's like a discussion, but I'm the one with the microphone.
Probably the first artist who really captured me was Tim McGraw. His songs 'Don't Take the Girl' and 'Indian Outlaw' were fun, and he was different than a lot of artists.
The great music for so many artists - the Beatles, the Rolling Stones - was always at the moment when they were closest to pop. It would be easy for U2 to go off and have a concept album, but I want us to stay in the pop fray.
When I was a teenager, my biggest lessons came from Kenny Chesney, Tim McGraw, George Strait, Rascal Flatts and Brad Paisley. I learned so much from opening up for those artists, and it also taught me how to treat your opening acts and make them feel like they're part of a family, not just a tour.
We're not ignored by The Guinness Book Of Records, but we've been largely ignored by the media during our lifetime. If you read any article, no mention is ever made of Pink Floyd. We're never included in the same sentences as The Beatles, The Rolling Stones and The Who. I wrote 'The Wall' as an attack on stadium rock - and there's Pink Floyd making money out of it by playing it in stadiums! Pathetic. They spoiled my creations.
I remember driving the tractor on our farm, and Tim McGraw would be on the radio. I'd find myself walking out of class, singing his songs. And then Tim ended up playing my father in 'Friday Night Lights.' It was surreal.
There's this new band that just started with us called the Dave Matthews Band. My God! I mean, I like those guys. Plus, Dave Matthews looks just like Forrest Gump.
Even with so many artists using auto-tune, there's still a growing group of artists rising up and going in the opposite direction, making music that's real and fresh. And those cats are getting back to the basics without auto-tune. And a lot of those cats are packing out venues without getting played on the radio!
We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.
I think it's our responsibility as artists to not only fight for our art but fight for the communities that are the reason we're able to continue making art, especially since, in Brooklyn's case, we as artists somehow made it 'cool' enough for the bigger money-making industries to start taking over.
I find artists like Tim Barry, Cory Branan, and Jenny Owen Youngs, these current artists that are doing what they're doing now are my idols, my generation's incredible songwriters. I've listened to so much music on the whole ride and I'm inspired by a lot of classic artists, but it's the people right next to me singing songs that are blowing my mind, if that makes any sense.
My advice would be to look at the things you do to make money as ways to inform your work in the end. If our work is to study the human condition, most humans that we are going to be playing aren't going to be artists, so go out and, as I did, learn what it's like to have a 9-to-5 job... Think of it as character study.
Artists raise their kids differently. We communicate to the point where we probably annoy our children. We have art around the house, we have books, we go to plays, we talk. Our focus is art and painting and dress-up and singing. It's what we love. So I think you can see how artists in some way raise other artists.
The notion of making money by popular work, and then retiring to do good work, is the most familiar of all the devil's traps for artists.
I'm reaching a huge audience. I'm doing what artists like Beyonce are doing in terms of selling out stadiums. The difference is my audience speaks Spanish.
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