We often say if you have traction, lead with traction. Talk about specific customers, usage numbers, revenue metrics - anything like that that really is clearly explicit and factual. Get that out in front early.
It's a lot easier to gain traction when there is such a great proliferation of Internet access. The velocity at which some of these startups are gaining traction is mind-boggling. Companies like ShoeDazzle, Stella & Dot, Gilt, Groupon - these companies are going from zero to hundreds of millions in revenue in three years.
There is a reason companies raise money from investors, which is to invest in growth.
We can't have investors buying four apartments while young couples struggle to raise another 5,000 shekels for a home. I appeal to investors: Think about these young couples, and invest your money elsewhere.
I always felt like if you get to a point where you've got enough money to invest in something real, you gotta invest in anything that's related to a natural resource because that's gonna be here forever - so you might as well invest in something that's gonna be here, rather than invest in something that's gonna wear out.
It's so exciting when a book catches traction you didn't even expect (or completely did expect!), and so frustrating when a book never quite catches the traction you know it deserves. But either way it doesn't change the book, it doesn't change how much I love that book, or how thrilled I am to be publishing it.
I'm not sure I buy the argument that the public is more mistrustful - the debate will always garner that kind of traction because anything the BBC does is always in the spotlight.
When someone's got your rear tires off the ground, you don't have much traction.
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
With a larger wheel, you have more contact with the ground, so you have better traction whether you're braking or cornering or any of that stuff. Also, with bigger wheels, once you get them up to speed, they roll faster.
Money is always transitively valued. More money is supposedly always better than less money.
'Wag' is not some kind of documentary; it's just looking at the tools that are available. Now you've got more tools - you've got social media - and just post stories through all types of back channels that can get some traction.
Companies with significant revenue (more than $100 million) have, by definition, significant traction. They have proven out their thesis and can scale up or down as investment capital becomes available.
(Howard Dean) is proving that the Internet is a better, cheaper, and faster way to raise money than the old glad-handing of special interests and fat cat donors. He's also about to demonstrate that the Internet is a better place to spend campaign dollars than are TV stations and media time buys. The fact that Internet communications is free makes one-on-one retail politics more effective, more rapid, and less costly than mass communication.
I'm making it up as I go along, like everyone else. There probably are some actors who are quite methodical or at least take their time about what particular footholds to find on the rocks next. There are always choices, even when you're not getting seen, for how to spend your time. It's only after 10 years that I got any kind of traction at all.
An innovation will get traction only if it helps people get something that they're already doing in their lives done better.