A Quote by Max Brooks

Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.
The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.
Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
Fear is the most valuable commodity in the universe.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
Stocks of companies selling commodity-like products should come with a warning label: "Competition may prove hazardous to human wealth".
Fashion is one of the most intellectually vacuous industries. We had to manufacture desires to get people to buy our products. We were selling people countless things that they didn't need.
For an actor, you're rejected eight or ten times a day. All you've got to sell is yourself. You're not selling products, they're not turning down a car, they're turning you down. Most people can't handle that. Most people are essentially not set up that way.
It is said that the fear of public speaking is a fear greater than death for most people. According to psychiatrists, the fear of public speaking is caused by the fear of ostracism, the fear of standing out, the fear of criticism, the fear of ridicule, the fear of being an outcast. THE FEAR OF BEING DIFFERENT PREVENTS MOST PEOPLE FROM SEEKING NEW WAYS TO SOLVE THEIR PROBLEMS.
I think people, unfortunately, do live in constant fear. I think the government - and people in general - create scenarios people fear, because ultimately through fear you can control people. I wish we could live in a world where there would be no fear, but it's a driving force in many decisions people make these days, whether it's personal, economic, or even job-related. A lot of people stay out of fear in a job they hate.
I do voiceovers, but being on-camera and selling something? I wasn't really interested. And then I thought, well, wait a minute. Everybody's selling something. When you turn on the tube... And then if you go to Europe or Asia, everyone is selling something. All the guys that don't want to be seen selling something here are selling something there. So I thought what the hell?
Just know that it’s fear that keeps most people working at a job. The fear of not paying their bills. The fear of being fired. The fear of not having enough money. the fear of starting over. That’s the price of studying to learn a profession or trade, and then working for money. Most people become a slave to money… and then get angry at their boss.
I love building the products, seeing people use the products but you know along with success comes the need for a dialogue with the government.
Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.
I'm always happy when I hear about people selling records or selling books or selling movies. It makes me proud of them.
People always worry that buying tech products today carries a risk of obsolescence. Most of the time, that fear is overblown.
People tend to look at their businesses from the inside out - that is, they get so focused on making and selling their products that they lose awareness of the needs and buying behaviors of their customers.
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