A Quote by Max Minghella
I'm obsessed with the power of music and image together. There's also something about music videos that are incredibly glamorous - there's a fetishistic aesthetic to them that you don't really see in movies in the same way.
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Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos
I'm obsessed with music videos, and I just go on marathons of watching a ton of music videos.
I'm obsessed with the science of music. I'm obsessed with the way you can string notes together and they can do something, and you play the same notes in another way and they do nothing. How the essence within songs - within words, within lyrics - finds its place.
If you take text and image and you put them together, the multiple readings that are possible in either poetry or in something visual are reduced to one specific reading. By putting the two together, you limit the possibilities. Text and image don't always work together in the way music and song lyrics become part of each other.
Information is floating around really fast. I write something, or a piece of my music comes out and I see people writing about it on the Internet as if I'm having a conversation with them. We've never met, but somehow, my music is communicating something to them. Very often, it really makes them feel something.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
The videos are sometimes the only way for people across the country and different places to see and hear the music. They may not get the same radio stations or they don't get the same TV channels, they don't have the same MTV that plays the same music. People will use to the Internet and that's why YouTube and stuff like that is so important.
I think when you hear good music or the experience you have to the music which makes you remember it, it's so priceless. Really, it's the same thing for us when we make it, to actually see the idea come together to be something that's special and then to see people kinda degrade it, it is a little discouraging.
I'm obsessed - not just interested, obsessed - with folk music, street music, the parallels between a country's street music and its so-called classical and intellectual music, the way certain scales have travelled right across the globe. All this ethnological and musical interaction fascinates me. Have you heard any trance music? That's the thing.
We believe in the joy and power of music, and we also see that to make this kind of statement today, you need to be a hero, because there are more dominant beliefs - like the belief in power itself or in fame or in money. Our belief in the power of music is something that really needs a strong position in order to keep it up for a lifetime - and hopefully even beyond. We don't want to miss out on the chance to give food for thought to other generations that may relate to it in a way that is not yet foreseeable.
If you have words and want to write music for them, the words hit you with a feeling which you can't really describe in words, and so what you do is to put music to them and in this way you make contact with the words, through the musical thing. It happens when two feelings come together and they do something together and they compliment each other.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
It's great to see Latino music coming to the mainstream, but at the same time, there are also a lot more styles to explore: African music, Indian music, Chinese music.
It's the way I make music, I will take two ideas and smash them together and if they sit well together for me then that's fine, and it's the same with the lyrics - if I see a couple of lines and I like the way they look on the page then I'll use them. I find they take on a meaning of their own, it's very difficult to explain how I actually go about all that.
In a way, to have whatever people talk about as "crossover success," I think it means you start making bad music. I mean, when I'm flipping through the channels and see the VMAs or something, I don't really see any music there.
I wanted to make an artwork that really underlined the contradiction between how machines see and how humans see. Because music is so affective and is just as corporeal as it is cerebral, I thought coupling a music performance with machine vision adds up to something that work on an emotional, aesthetic, and intellectual level.
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