A Quote by Marion Nestle

Consumers have to understand that the purpose of these claims is to get them to buy the product.

Marion Nestle

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Buy Claims Consumers Get Product Purpose Them Understand

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Marion Nestle
American - Scientist

Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.

Robert W. Bly

Do more and understand that all wealth came from poor people either as the entrepreneurs or the consumers who buy the product that keeps the entrepreneurs in business.

John Hope Bryant

Consumers do not buy products. They buy product benefits.

David Ogilvy

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

David Ogilvy

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Faith Popcorn

We are conditioned to be consumers since birth. I still think it's kind of incumbent on us as consumers to know the difference between something that's truly progressive and something that's just trying to get us to buy a product. Capitalism, ultimately, it's not about equality, it's not about social justice.

Andi Zeisler

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

Satoru Iwata

I think there needs to be a general consciousness raising among consumers. So many consumers aren't aware of the backstory. They see the end product in the supermarket but don't know all the steps that it took to get it there, who helped to get the food there.

Bryant Terry

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.

Sergio Zyman

Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.

Muhtar Kent

Much like Warren Buffett has said very famously - he doesn't buy technology stocks because he doesn't understand them- I will not buy consumer goods companies because I do not understand them.

Chamath Palihapitiya

If a product is more expensive than another one and more sustainable in ecology, consumers will not buy it. We're in a very sharp competitive market.

Jean-Claude Van Damme

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

Janet Evanovich

You can't force people to buy a product, and then if they don't buy it, you fine them.

Joe Manchin

Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.

Gerry Harvey

A Quote by Marion Nestle

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