A Quote by Mark Edwards

There's nothing remotely interesting to me about marketing music as a product. — © Mark Edwards
There's nothing remotely interesting to me about marketing music as a product.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.
Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.
Perhaps if there is anything remotely interesting about my writing style, it is this: more often than not I have no idea what the story is going to be about. Sometimes I have a fuzzy vision, or a glimpse of one scene, or a character. But mostly all I have is a random first sentence, and I follow it to see where it might go. For me, writing is the process of discovery, of gradually figuring out what happens in the story and how it ends, that makes writing an interesting process for me.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
To me music is music. A person of faith, a person that calls themselves a Christian, they are the Christian and they make music. Some music has more to do about God than other music, but in reality what makes the difference between "secular" and "Christian" music is simply a marketing channel.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
If your job was remotely interesting, there would be a show on A&E about it.
The acceleration of the marketing process, the concentrating of manufacturing, greater diversification, increased international competition, have in turn speeded up product improvements, product innovations and new product introductions. The stakes are high, the failures costly.
Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Without the blues, modern music would be nothing like it is now - not remotely.
I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
There's nothing too interesting about me, I'm just a dude that draws, I know there's nothing special about me that people would be standing in awe in front of me.
The purpose of me touring and writing is to create music and nothing else. Its really not about updating people on social media about things that have nothing to do about music.
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