A Quote by Martin Parr
We are drowning in images. Photography is used as a propaganda tool, which serves to sell products and ideas. I use the same approach to show aspects of reality.
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Photography is a tool to negotiate our idea of reality. Thus it is the responsibility of photographers to not contribute with anaesthetic images but rather to provide images that shake consciousness.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
As for the various kinds of montage photography, they are in reality not photography at all but a kind of painting in which photography is used - as pastiches of textiles are used in crazy-quilts - to form a mosaic. Whatever value the montage may have derives from painting rather than the camera.
The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
Nevertheless, this type of propaganda has a special value, for it serves to convince those who sign the appeal, of the necessity for carrying on propaganda; so a corps of propagandists, if I may use the term, is thus trained.
Photography is a mechanical device; photomontage is a piece of work done with the products of photography. This entire process forms one whole... If I assemble documents and juxtapose them with intelligence and skill, the effect of agitation and propaganda on the masses will be enormous.
Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Are you a person—with volition and maybe some stubbornness and at least the capacity if not the actual determination to do something surprising—or are you a tool? A tool just serves its user. It’s only as good as the skill of its user, and it’s not good for anything else. So if you want to accomplish something special—something more than you can do for yourself—you can’t use a tool. You have to use a person and hope the surprises will work in your favor. You have to use something that’s free to not be what you had in mind.
By making pictures, you learn the many different properties of photography. I use those properties differently than, say, an advertising agency would, but we're both operating in the same reality. A face painted by Picasso occupies the same reality as a portrait by Stieglitz.
I'm proposing to you that photography is a language on its own, which is that when you look at images you do derive ideas; and I'm also proposing to you that you can derive ideas without going through words. So I'm forcing you to really look. And this process of looking, it's like a new set of ideas that are being proposed to you.
I think in reality, today, if you use the same tools as everyone else, you kind of build the same products.
Humans have changed the landscape so much, but images of the sea could be shared with primordial people. I just project my imagination on to the viewer, even the first human being. I think first and then imagine some scenes. Then I go out and look for them. Or I re-create these images with my camera. I love photography because photography is the most believable medium. Painting can lie, but photography never lies: that is what people used to believe.
A war film can be propaganda and they're very valuable as propaganda, as we realized in Britain in the Second World War. Film as propaganda is a very valuable tool. It can also demonize, which is the dangerous side of a war film as propaganda. But there are war films that are not propaganda. It's just saying 'This is what it's like.' For 99 percent of us we don't know what it's like. We have no idea. So to reveal that to the audience is powerful.
Part of the role of photography is to exaggerate. Most of the photographs in your paper, unless they are hard news, are lies. Fashion pictures show people looking glamorous. Travel pictures show a place looking at its best, nothing to do with the reality... Most of the pictures we consume are propaganda.
China's propaganda approach with the West is different than the one used by the Soviet Union, which used Western belligerence to maintain its control over its domestic audience. China's strategy is one of influence and inertia.
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