A Quote by Marshall McLuhan

Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
It is the office of the school environment to balance the various elements in the social environment, and to see to it that each individual gets an opportunity to escape from the limitations of the social group in which he was born, and to come into living contact with a broader environment.
In contrast to our own social environment which brings out different aspects of human nature and often demonstrated that behavior which occurs almost invariably in individuals within our society is nevertheless due not to original nature but to social environment; and a homogeneous and simple development of the individual may be studied.
Rational behavior ... depends upon a ceaseless flow of data from the environment. It depends upon the power of the individual to predict, with at least a fair success, the outcome of his own actions. To do this, he must be able to predict how the environment will respond to his acts. Sanity, itself, thus hinges on man's ability to predict his immediate, personal future on the basis of information fed him by the environment.
But nature - that is, biological evolution - has not fitted man to any specific environment. On the contrary, ... he has a rather crude survival kit; and yet -this is the paradox of the human condition - one that fits him to all environments. Among the multitude of animals which scamper, fly, burrow and swim around us, man is the only one who is not locked into his environment. His imagination, his reason, his emotional subtlety and toughness, make it possible for him not to accept the environment but to change it.
I've worked all my life on the subject of awareness, whether it's awareness of the body, awareness of the mind, awareness of your emotions, awareness of your relationships, or awareness of your environment. I think the key to transforming your life is to be aware of who you are.
I’ve worked all my life on the subject of awareness, whether it’s awareness of the body, awareness of the mind, awareness of your emotions, awareness of your relationships, or awareness of your environment. I think the key to transforming your life is to be aware of who you are.
It is critical for us to cultivate consciousness and compassion towards our environment, create awareness, galvanize people, and build sustainable innovations for sustainable development.
I think that any sculpture is a response to its environment. It can be brought to life or put to sleep by the environment.
I love raising awareness and encouraging people to take action for World Environment Day, because it demonstrates how individual voices can become a global chorus for change.
The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.
Since the individual's desire to dominate his environment is not a desirable trait in a society which every day grows more and more confining, the average man must take to daydreaming.
Environment does shape you. My environment, in a pit family, in a pit village, with nine kids in total.
With today's mass media obsession, it's good to be able to raise awareness about our environment.
But the personality that finally emerges is largely formed by the environment in which a man happens to find himself during his development, by the structure of the society in which he grows up, by the tradition of that society, and by its appraisal of particular types of behavior.
Fundamentally, if you look at where the environmental issues are coming from, it's all because of humans and our impact on the environment, so while it's true that one individual is not going to sufficiently fix the environment, it is a necessary thing.
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