A Quote by Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Nobody - myself included - believes that we could ever achieve total information awareness. But the government needs to set goals and long-range objectives. Total information awareness is a good goal.
The left-wing Democrats will represent the party of total hedonism, total exhibitionism, total bizarreness, total weirdness, and the total right to cripple innocent people in the name of letting hooligans loose.
Environmental history... refer[s] to the past contact of man with his total habitat. . . . The environmental historian like the ecologist [s]hould think in terms of wholes, of communities, of interrelationships, and of balances.
I’ve worked all my life on the subject of awareness, whether it’s awareness of the body, awareness of the mind, awareness of your emotions, awareness of your relationships, or awareness of your environment. I think the key to transforming your life is to be aware of who you are.
I've worked all my life on the subject of awareness, whether it's awareness of the body, awareness of the mind, awareness of your emotions, awareness of your relationships, or awareness of your environment. I think the key to transforming your life is to be aware of who you are.
I do wonder if it's my responsibility to spread a message of environmental awareness or political awareness or just, like, don't be racist or whatever, but I don't want to be the person who's like, 'Everyone be vegan forever!'
Fundamentally, if you look at where the environmental issues are coming from, it's all because of humans and our impact on the environment, so while it's true that one individual is not going to sufficiently fix the environment, it is a necessary thing.
This thing we call luck is merely professionalism and attention to detail, it's your awareness of everything that is going on around you, it's how well you know and understand your airplane and your own limitations. Luck is the sum total of your of abilities as an aviator. If you think your luck is running low, you'd better get busy and make some more. Work harder. Pay more attention. Do better preflights.
I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.
For what is the use of transmitting knowledge if the individual's total development lags behind?
I think professionalism is important, and professionalism means you get paid.
Birds ... are sensitive indicators of the environment, a sort of "ecological litmus paper," ... The observation and recording of bird populations over time lead inevitably to environmental awareness and can signal impending changes.
I really think for the good of this world that, if I could have it my way, the whole world would be vegan and straightedge. So that's why I feel it's important to create an awareness of this lifestyle, create an awareness of the choices people make. To bring awareness about those lifestyles can bring a positive change, if only on the level of an individual.
If you want to remain totally free, then don't choose. That's where the teaching of choiceless awareness comes in. Why the insistence of the great masters just to be aware and not to choose? Because the moment you choose, you have lost your total freedom, you are left with only a part. But if you remain choiceless, your freedom remains total. So there is only one thing which is totally free and that is choiceless awareness. Everything else is limited.
Global warming is not only the number one environmental challenge we face today, but one of the most important issues facing all of humanity... We all have to do our part to raise awareness about global warming and the problems we as a people face in promoting a sustainable environmental future for our planet.
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