A Quote by Massimo Vignelli

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs. — © Massimo Vignelli
The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.
If you find it complicated to answer someone’s question, do not answer it, for his container is already full and does not have room for the answer
What does the Negro want? His answer is very simple. He wants only what all other Americans want. He wants opportunity to make real what the Declaration of Independence and the Constitution and the Bill of Rights say, what the Four Freedoms establish. While he knows these ideals are open to no man completely, he wants only his equal chance to obtain them.
We are posing two very clear questions. The first is: Did the Holocaust actually take place? You answer this question in the affirmative. So, the second question is: Whose fault was it? The answer to that has to be found in Europe and not in Palestine. It is perfectly clear: If the Holocaust took place in Europe, one also has to find the answer to it in Europe.
Observe your cat. It is difficult to surprise him. Why? Naturally his superior hearing is part of the answer, but not all of it. He moves well, using his senses fully. He is not preoccupied with irrelevancies. He's not thinking about his job or his image or his income tax. He is putting first things first, principally his physical security. Do likewise.
There comes a point when a man must refuse to answer to his leader if he is also to answer to his own conscience.
Whenever I hear about a child needing something, I ask myself, 'Is it what he needs or what he wants?' It isn't always easy to distinguish between the two. A child has many real needs which can and should be satisfied. His wants are a bottomless pit. He wants, for example, to sleep with his parents. He needs to be in his own bed. At Christmas he wants every toy advertised on television. He needs only one or two.
But when I talk to people who are Darwinists or evolutionists and say, 'Well, how did life begin' - they're... they don't have an answer. I mean, they have an answer, but it's a BS answer. It's an answer that wouldn't make sense to a small child.
It does not matter what your personal deficiency, or whether it be a hundred and one different things, God has always one sufficient answer, His Son Jesus Christ, and he is the answer to every need.
We go through our lives in a continual dance of being filled with something that needs an answer, and then going out and finding that answer... only to find out that our answer wasn't quite the answer.
The use of force is always an answer to problems. Whether or not it's a satisfactory answer depends on a number of things, not least the personality of the person making the determination. Force isn't an attractive answer, though. I would not be true to myself or to the people I served with in 1970 if I did not make that realization clear.
An artist needs not so much an audience, as to feel a need to answer, a promise to respond... a good feeling about his art.
I suspect there isn't an actor alive who was able to truthfully answer his family's questions after his first day's activity in his future profession.
The answer is never the answer. What's really interesting is the mystery. If you seek the mystery instead of the answer, you'll always be seeking. I've never seen anybody really find the answer, but they think they have. So they stop thinking. But the job is to seek mystery, evoke mystery, plant a garden in which strange plants grow and mysteries bloom. The need for mystery is greater than the need for an answer.
I need a close contact to the client, whoever it is, and a commitment of the client to go out and do a process together. I want to do the best for him. I need his respect and his patience. I want to work with a sophisticated person who's interested in a good building and not in my name.
The most spectacular thing about Johnny [von Neumann] was not his power as a mathematician, which was great, or his insight and his clarity, but his rapidity; he was very, very fast. And like the modern computer, which no longer bothers to retrieve the logarithm of 11 from its memory (but, instead, computes the logarithm of 11 each time it is needed), Johnny didn't bother to remember things. He computed them. You asked him a question, and if he didn't know the answer, he thought for three seconds and would produce and answer.
The first time I spoke to Avram Grant, my first question was about his conception of football. He gave me his answer and it was a good point.
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