A Quote by Massimo Vignelli

Styles come and go. Good design is a language, not a style. — © Massimo Vignelli
Styles come and go. Good design is a language, not a style.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
Every violinist has a different style, so it's important to be able to recognise their styles. You don't have to like everyone's style but you have to know these styles.
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.
Many young web designers view their craft the way I used to view pop culture. It's cool or it's crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.
A design style is defined by a set of microdecisions. A clear style reflects a consistent set. A clear style may not be a good style; a muddled one never is.
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
Language designers want to design the perfect language. They want to be able to say, 'My language is perfect. It can do everything.' But it's just plain impossible to design a perfect language, because there are two ways to look at a language. One way is by looking at what can be done with that language. The other is by looking at how we feel using that language-how we feel while programming.
Design is a form of competitive advantage. People tend to think of design as good art, good visual language, which it absolutely has to be. But it's also about the ability to do systems thinking.
Punctuation has its own philosophy, just as style does, although not as language does. Style is a good understanding of language, punctuation is a good understanding of style.
A really good style comes only when a man has become as good as he can be. Style is character. A good style cannot come from a bad undisciplined character.
People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
Be fluid. Treat each project differently. Be water, man. The best style is no style. Because styles can be figured out. And when you have no style they can't figure you out.
We had a chance to see a lot of different styles of play and you had to adapt to the different style each team plays. That?s going to help us come tournament time because the game in the Pac-10 is different from the Big East and we know how to adapt to the different styles. I?m glad I had that opportunity.
First, as I've always said, it all starts with product, which means having the right assortment, styles, and fits. Second is price, where we strive to offer the best quality, style, and design at a fair value. This is critically important, given the highly promotional environment we are operating in. And third, traffic.
There is an awful lot of what I call recreational jazz going on, where people go out and learn a particular language or style and become real sharks on somebody else's language.
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.
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