A Quote by M. J. Rose

All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. — © M. J. Rose
All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
Book marketing is like opening doors for your readers to find you, not a stick you hit them with.
What sells a book sells a book, same in traditional or self-publishing . You gotta shake your tail feathers.
Your agent should be invested in the success of your book past the contract stage. After all, if it sells well, she's going to be getting 15 percent of every dime you make. She can be your best advocate in fighting for your book - not just with editing and the cover, but with marketing and sales as well.
I am stunned by how much time and effort I must spend marketing my book and interacting with my readers. With social media, you don't just publish a book and figure you've done your part; your fans want to talk to you, have a conversation.
A reader is entitled to believe what he or she believes is consonant with the facts of the book. It is not unusual that readers take away something that is spiritually at variance from what I myself experienced. That's not to say readers make up the book they want. We all have to agree on the facts. But readers bring their histories and all sets of longings. A book will pluck the strings of those longings differently among different readers.
Without the book business it would be difficult or impossible for true books to find their true readers and without that solitary (and potentially subversive) alone with a book the whole razzmatazz of prizes, banquets, television spectaculars, bestseller lists, even literature courses, editors and authors, are all worthless. Unless a book finds lovers among those solitary readers, it will not live . . . or live for long.
Nobody reads a mystery to get to the middle. They read it to get to the end. If it's a letdown, they won't buy anymore. The first page sells that book. The last page sells your next book.
The first page sells this book. The last page sells your next book.
You will want a book which contains not man's thoughts, but God's - not a book that may amuse you, but a book that can save you - not even a book that can instruct you, but a book on which you can venture an eternity - not only a book which can give relief to your spirit, but redemption to your soul - a book which contains salvation, and conveys it to you, one which shall at once be the Saviour's book and the sinner's.
Obviously it's easier when I' m doing the adapting myself. But my feeling is, your potential upside far outweighs the downside. Ultimately, they [moviemakers] can't change your book. Your book remains on the shelf the way you wrote it. If they make a great movie of your book, then you have the equivalent of millions and millions of dollars of advertising for your book. If the movie's not that good, that doesn't mean the book's not good. It doesn't change what you've already written. It has the potential to reach more people.
Look at a book. A book is the right size to be a book. They're solar-powered. If you drop them, they keep on being a book. You can find your place in microseconds. Books are really good at being books, and no matter what happens, books will survive.
A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
It will seem as if you were making the visions banal — but then you need to do that — then you are freed from the power of them Then when these things are in some precious book you can go to the book and turn over the pages and for you it will be your church — your cathedral — the silent places of your spirit where you will find renewal. If anyone tells you that it is morbid or neurotic and you listen to them — then you will lose your soul — for in that book is your soul.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
Attending a book group is always a salutary experience for a writer. There's no guarantee that the people there will have enjoyed your book, and, as anyone who has taken part in a book group will know, half the fun is in ripping a book you haven't liked to shreds.
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