A Quote by Michelle Dean
Trump has been fiercely mocked in the media since the 1980s. But Trump learned from someone to let all the mockery roll off his back, that the negative publicity was still publicity.
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That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.
Insiders say that Trump is running for president as a publicity stunt. That's not the Donald Trump I know.
????Short of committing murder, negative publicity sells more seats than positive publicity.
Donald Trump talks to a lot of people. That doesn't change his ultimate views. If you go back on YouTube and you look at Donald Trump talking about trade in the 1980s, in the 1990s, this is the same person today. He's no different. So, while a lot of people like to talk and argue about who's talking to President Trump and who's influencing him to make decisions, it's Donald Trump. It's his agenda. It's always been his agenda. And it always will be his agenda.
Publicity is the life of this culture - in so far as without publicity capitalism could not survive - and at the same time publicity is its dream.
I do need publicity but not for what I do for good. I need publicity for my book. I need publicity for my fights. I need publicity for my movie but not for helping people. Then it is no longer sincere.
I know actors who court personal publicity because they believe no publicity is bad publicity.
Publicity, publicity, publicity is the greatest moral factor and force in our public life.
The media are used to being able to control the agenda of both their friends and their enemies, their buddies and their opponents, and Trump doesn't play by their rules because Trump is not afraid of them. And Trump knows that he doesn't need them. That's the big equalizer. Unlike most Republicans who think they can't get anywhere without at least some favorable treatment in the media or at least less criticism from the media, Trump doesn't need the media. He's got his Twitter account and he's got his rallies.
Trump base is solid, and there's nothing the media can do to break it. There's not a single thing they can do. They are never gonna give that up, either. They are doing everything they can to split up Trump supporters from Trump. Only Trump can do that. The media didn't make Trump and, as I repeatedly say, they can't bust him.
We haven't had one leak about anything boorish, immature, childish, chaotic, incompetent that Trump has done on Middle East trip. My point is that the Trump on this trip has been seen and shaped as unfiltered. The media has not been able to get themselves between whatever Trump is doing and saying and you. In Washington, it's just the exact opposite. The media is right there, between Trump and you.
Trump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
These people in media have a personal attachment to Barack Obama and his presidency and his legacy. And so Trump... It's just another of many reasons why Trump has to be diminished, destroyed, impugned, or what have you. But Middle East trip is so phenomenally successful, so phenomenally positive that they can't report it because it doesn't fit with the Trump whom they have painted in the last six or so months. But it's still getting out there.
Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.
Here you have the Republican Party, and they had, what, 16, 15 candidates seek the Republican nomination? And Donald Trump won it. And they have been enraged actually since day one when Trump announced, and his statement did not result in a Trump implosion, and then future Trump statements and appearances did not result in a Trump implosion. But the candidates that the Republican Party...They thought they had the best presidential field ever, and they hated and resented Trump for that.
As far as getting publicity whenever he wants it, Trump is the white Al Sharpton.
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