A Quote by Morris Hite
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
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It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
I don't need to feel 100% safe, but I have to feel like there's room for me to go a little bit insane if I'm going to have good ideas. Because a good idea is a new idea and if you start going around like, "I have this new idea!" most people are gonna be like, "I've never heard that before, that sounds fishy."
I always love that phrase, 'Oh, this is a good idea, but it's execution dependent.' As if anything in life is not execution dependent. Breathing is execution-dependent.
Every so often in life, you encounter a brilliant idea. Usually, at least in my case, it's somebody else's idea.
Most of the pilots I choose do not have high-concept ideas, so for me it's not the idea as much as the execution of the idea, and if the idea, like you take a bar in Boston, that's not a high-concept idea. But if it's executed well, it makes a great show.
I love being around people that contribute. It doesn't matter where the good idea comes from. A good idea is a good idea.
I see myself out of my own eyes, which means I have no idea what's going on the other way around. I just think I try to be a good person, and I fail.
I see myself out of my own eyes, which means I have no idea what's going on the other way around. I just think I try to be a good person - and I fail.
My advice is not to wait to be struck by an idea. If you're a writer, you sit down and damn well decide to have an idea. That's the way to get an idea.
My childhood was surrounded by trouble, illness, and my dad's alcoholism, but as I said, we just didn't have the time to be impressed by all those misfortunes. I have an idea that the Irish possess a built-in don't-give-a-damn that helps them through all the stress.
They still have negligent auditing, they still have things going for a walk, and they have no idea where they're coming from and they have no idea where they're going. And if that's the case, how can we as the public trust the NSA with all of our information, with all of our private records, the permanent record of our lives?
They still have negligent auditing, they still have things going for a walk, and they have no idea where they're coming from, and they have no idea where they're going. And if that's the case, how can we, as the public, trust the NSA with all of our information, with all of our private records, the permanent record of our lives?
I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.
It's only through effort that we learn what an idea actually is, and if our passion for it will last or fade. There is no shame in failure - all makers fail. But it's hard to respect someone who never tries, even once, to do something good that's always on their mind. If you're worried about how good your idea is, you're worrying about the wrong thing.
For each book, there's a back story of where the idea came from. Sometimes it's derived from a current event or topic of discussion. Often it begins with a character. And often, I have NO idea what sparked the idea. It's just there.
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