A Quote by Matthew Mayfield
I think that video content is really important for artists these days. Not necessarily for MTV, but to really just get your name out there as a business card. Nowadays, when people want to hear a new song by an artist they immediately go to YouTube. Stream it.
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Artists aren't necessarily business people. And they aren't necessarily aware of all the things that go on in their names. Some just want to make some music, but there is a lot of greed
among artists as well. Whether or not we know it, we are all to blame. I think it's time - starting with the artist - to try to be a little more responsible and aware of what goes on in our
name.
I watch videos on YouTube of bands that I've heard of that I want to check out. And sometimes I don't even finish the video. And that's really sad, because maybe I'd like that song. I think that we don't give stuff a chance to really sink in.
I really get inspired by songs. Like, if I hear a thug "Want to kill ya" song, I'm ready to go out and get crazy. Or if you hear this really sexual, sensual slow song, I want to go have sex. I'm very animalistic when it comes to stuff like that. Very basic emotions.
I really get inspired by songs. Like, if I hear a thug 'Want to kill ya' song, I'm ready to go out and get crazy. Or if you hear this really sexual, sensual slow song, I want to go have sex. I'm very animalistic when it comes to stuff like that. Very basic emotions.
When I graduated from college in early 2010, I decided that I needed to create a calling card, some kind of business card that people can link to my name and face. So I did this 'Mad Men Theme Song... With a Twist' music video. I released it just as I moved to L.A.
When I graduated from college in early 2010, I decided that I needed to create a calling card, some kind of business card that people can link to my name and face. So I did this 'Mad Men Theme Song...With a Twist' music video. I released it just as I moved to L.A.
I think festivals are way more easygoing than back-to-back tours are. 'Cause for me, when you get to go to a festival, you get to hang out all day, and you're really taken care of, and there's usually a little artist village where all the artists have their own tents, and it's catered, and then you go and play an hour-long set depending on where you are on the lineup. And then you go back and you hang out and you even get to go watch other artists play. So it's really just a fun interactive experience for everybody.
I think it's really important to show new styles of song and music. I think that's what people want to see and hear from me.
My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.
Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.
YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.
Being an artist doesn't just mean you have a song. That doesn't make you an artist. The word 'artist' means so many different things, and I feel like to be a real one, you really have to do it all. The people that I think of as artists - Tyler the Creator, Childish Gambino, Kanye West - are doing the most.
Typing in the name of a song and downloading the song you really have no connection with the artist at that point. So I think it is still important to have physical CDs and stuff like that.
I would say "These Days." It was the title song to an album I put out, and it's really this song that you'll hear throughout the episodes and the season in the show. I write all my music, I'm an independent artist so we do it all in-house and that song embodies exactly what the title says.
In the record business, if you sign an artist that don't really know too much about the business, you can really get over on them in a lot of different ways, so it's a lot of people that don't give artist the game because they're trying to make the most money in the fastest way off their artists.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
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