A Quote by Naveen Tewari
If you look at the direction that the world is taking from an advertising and marketing point of view, it is significantly becoming a world that's all about video and all about doing things programmatically. Now what AerServ has is best in-class technology in the form of video programmatic... our acquisition of them gives us that capability.
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For us, it's about having the game react to the player as much as possible. There's ways you can do that with technology, graphics, AI - we're doing some VR stuff right now - and so it's what we think is great about not just our games, but what's great about video games - how are they better than any other form of entertainment?
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
It's a video world now, you know? It's not a musical world. It's a video world. I can watch videos. I see videos, you know, Britney Spears, she's sexy. I like to watch her videos. It's not like the music is what I'm hearing. It's different now. But it's not my world. It's the world of young people and they have what they want and they have what the technology and the society produces as a result of all these advancements that have occurred. And the in the future we'll have something else. Maybe we'll have holograms and, you know, all kinds of stuff.
Every age has its storytelling form, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre.
Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.
You know in sixth grade, when they made all of us girls go into this other room and watch a video about getting our periods and stuff? I bet while we were gone, the boys were watching a video about how to look at each other in that infuriating way.
People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser?
Movies will continue one way or another. Maybe on video. Even on video games. You have to look at it, if you have children, or if you are linked to children, because it's new for them. This has not disappeared; the look of a child who is discovering the world, whatever it is.
I did a video with Mick Jagger down in Rio de Janeiro. But I played a video director, and that's the closest I've gotten to directing, except Bob Dylan came and had a few meetings with me about doing a video for him.
I would always say I'm doing a video project. About dancing or birthday parties. Of course, the video becomes more than that. It goes deeper than that. But it's not a lie. It's a starting point.
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
When I uploaded my very first video, I was just looking for something to make me happy. I was confused about what I was doing in my life and had earned a degree that I didn't really enjoy. With that video, I was finally doing something I was passionate about. So it was my way of self-medicating.
When you see a Jamaica video, it's always the hood. Everybody in the video's got guns, and the world looks at it like that's what Jamaica's about. And it affects the economics of the music.
I think, hands down, the number one person I would love to have in a video is Beyonce. I think the perfect video for me - I could die happy and I could never make a YouTube video again - would be to do a video called 'Bey-Oz-ce' and mix 'The Wizard of Oz' and Beyonce together because those are my two favorite things in the world.
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
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