A Quote by Pedro Reyes
Often much of my work is very optimistic, or solution-based. I have always believed that art is a tool for transformation, and something that should give people some kind of agency.
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I was the enemy of the major studio. I believed in one man - one film. I believed one man should make the film. And I believed the director should be that one man. One man should do it - I didn't give a damn who. I just couldn't accept art as a committee. I could only accept art as an extension of an individual.
Art movements are always linked to some kind of turmoil. We can look at history and see that [political turmoil is] fertile ground for art. I also think that it gives artists something, a way of kind of processing. My friends and I have all been super motivated to work and to do the work that we need to and want to and think should be in the world. Hard times are really a fire under your ass to prioritize and think, "Okay, how can I challenge myself to put something in the world that wasn't there that can reach other folks and help them to process"?
Some people have been kind enough to call me a fine artist. I've always called myself an illustrator. I'm not sure what the difference is. All I know is that whatever type of work I do, I try to give it my very best. Art has been my life.
Through the history of art we can see through the emotional life, and sometimes the financial security of some of the artists, some transformation. And I really believe that it's generally about the same kind of transformation and the same kind of reaction. We are a little bit less individual than we would like to believe or guess we are.
I have always believed that art should be a deep pleasure. I think there is a contradiction in an art of total despair, because the very fact that the art is made seems to contradict despair.
I have been a stalwart advocate for the legacy of Charles White. I have said it so often, it could go without saying. I have always believed that his work should be seen wherever great pictures are collected and made available to art-loving audiences.
To some degree. I think that I've always been very much of a chordal person. The chords are the foundation of everything. Some of Yes' stuff is very linear, albeit complex, but it's single-line melodic stuff. So I kind of had to wear a different cap working with Yes. It's not so much chord-based.
The way it works in commercials is they come to you with the script and then you do the visual, you do the storyboards, and you give your vision of it, but it's very much their baby. You just kind of put your polish and sheen on it, and you're interpretation of it, but it's very much the agency's idea.
Society takes what it wants. The artist himself does not count, because there is no actual existence for the work of art. The work of art is always based on the two poles of the onlooker and the maker, and the spark that comes from the bipolar action gives birth to something - like electricity. But the onlooker has the last word, and it is always posterity that makes the masterpiece. The artist should not concern himself with this, because it has nothing to do with him.
It's always about agency - that's the goal, always, to give agency to people. I think that's always got to be the priority.
We believed that there's no such thing as good art or bad art. Art is art. If it's bad, it's something else. It was a much, much harder line in the '50s and '60s than it is now, because the idea of art education didn't exist - they didn't have a fine arts program when I was a kid.
The way it works in commercials is they come to you with the script, and then you do the visual, you do the storyboards, and you give your vision of it, but it's very much their baby. You just kind of put your polish and sheen on it and your interpretation of it, but it's very much the agency's idea.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
I think digital media is a valid tool, one that has it's own strengths and weaknesses. So often I see people dismissing digital art as somehow cheating or not as valid or important as traditional art, but the computer is just another tool.
The solution begins with a deeper transformation that must occur in each of us. I AM isn’t as much about what you can do, as who you can be. And from that transformation of being, action will naturally follow.
I think as much as possible, an artist, if he has any kind of social or political concern, has to…expose as much as possible what he sees so that some people think about things that they don’t normally think about… [Art] should be something that liberates the soul, provokes the imagination and encourages people to go further.
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