A Quote by Peter Guber

Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.

Peter Guber

Quote Topics

Control Creating Cross Gap Interactive Listener Make Market Must Only Order Own Ownership Purposeful Stories Story Surrender Take Telling Ultimately Will Willingly

Quote Author

Peter Guber
American - Producer
Born: March 1, 1942

'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.

Peter Guber

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.

Peter Guber

I would like to believe this is a story I’m telling. I need to believe it. I must believe it. Those who can believe that such stories are only stories have a better chance. If it’s a story I’m telling, then I have control over the ending. Then there will be an ending, to the story, and real life will come after it. I can pick up where I left off.

Margaret Atwood

My family were great story-tellers. My mum was one of 12 and they were all fighting to tell stories. You have to tell a good tale or no one is going to listen. You have to make it entertaining and interesting. That's how I learned to tell stories.

Denise Mina

If the story-tellers could ha' got decency and good morals from true stories, who'd have troubled to invent parables?

Thomas Hardy

Even if you got rid of paper, you would still have story-tellers. In fact, you had the story-tellers before you had the paper.

William Golding

I usually don't like to 'spoon feed' my audience, because I grew up idolizing story tellers who tell stories using symbolism, so it was in my nature to do the same.

The Weeknd

I usually dont like to spoon feed my audience, because I grew up idolizing story tellers who tell stories using symbolism, so it was in my nature to do the same.

The Weeknd

We lose the magic whenever we stop telling our story and begin to wonder how we're doing, if we're selling it, if the listener likes us. Just tell the story and go on to the next one. All of us are full of stories the world might want to hear.

Tennessee Williams

Our stories are the tellers of us.

Chris Cleave

Maybe more than a teller, I am a story listener. I really enjoy listening to stories. I remember them and keep them in my mind. All of my films are a collection of small stories that have been told to me.

Abbas Kiarostami

When we tell stories about things that are important - love, fear, beauty - we change the way people think about the world. Writers are, or should be, truth-tellers even when the stories themselves are fantasy.

Theodora Goss

I never fixed a story. I didn't make judgments, I let the listener make judgments. When I got to the end of the story, if it had a moral, I let the listener find it.

Tom T. Hall

I could not stop talking because now I had started my story, it wanted to be finished. We cannot choose where to start and stop. Our stories are the tellers of us.

Chris Cleave

I don't think the physical object of a book has any sacred quality, so in principle I think ebooks are great - just another way for stories and story-tellers to connect.