A Quote by Peter Guber

In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, everyone wins tool.
In any situation that calls for you to persuade, convince or manage someone or a group of people to do something, the ability to tell a purposeful story will be your secret sauce.
Telling purposeful stories is interactive. It's not a monolog. Ultimately, purposeful tellers must surrender control of their stories, creating a gap for the listener(s) to willingly cross in order to take ownership. Only when the listener(s) own the tellers' story and make it theirs, will they virally market it.
The magic happens when you take facts and figures, features and benefits, decks and PowerPoints - relatively soulless information - and embed them in the telling of a purposeful story. Your 'tell' renders an experience to your audience, making the information inside the story memorable, resonant and actionable.
Experts in aging make a distinction between passive aging and purposeful aging. Successful, purposeful aging calls for continued involvement, relationships, discipline, and an attitude of faith.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win - win situation.
I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.
Release and detach from every person, every circumstance, every condition, and every situation that no longer serves a divine purpose in your life. All things have a season, and all seasons must come to an end. Choose a new season, filled with purposeful thoughts and activities.
'Tell to Win' reveals the key elements that tellers of purposeful stories utilize to engage their listeners and turn them into viral advocates of the tellers' goals.
I think that is what we do by preserving and telling our stories. If you don't tell your stories, other people will tell their story about you. It's important that we nurture and protect these memories. Things change. Existence means change. So, the kind of precious memories about being black for my generation won't exist for my kids' and grandkids' generations unless we preserve them through fiction, through film, through comic books, and every other form of media we can possibly utilize to perpetuate the story of the great African-American people.
Why we started the agency to begin with is to tell stories, and the tools that we're using are constantly changing. Every tool will be right for a different sort of situation, but in the end, it's going to be about your view, your voice, and how you put that all together.
Life is a story. You and I are telling stories; they may suck, but we are telling stories. And we tell stories about the things that we want. So you go through your bank account, and those are things you have told stories about.
At times to be silent is to lie. You will win because you have enough brute force. But you will not convince. For to convince you need to persuade. And in order to persuade you would need what you lack: Reason and Right
If someone offends you, don't tell anyone about it except your elder, and you will be peaceful. Bow to everyone, paying no attention whether they respond to your bow or not. You must humble yourself before everyone and consider yourself the worst of all. If we have not committed the sins that others have, perhaps this is because we did not have the opportunity - the situation and circumstances were different. In each person there is something good and something bad; we usually see only the vices in people and we see nothing that is good.
I think when people begin to tell their stories, everything changes, because not only are you legitimised in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
I think when people begin to tell their stories, everything changes, because not only are you legitimized in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
The ability to see our lives as stories rather than unrelated, random events increases the possibility for significant and purposeful action.
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