A Quote by Paul Marciano
When images are in black and white, they seem timeless. When you see Carrie Otis in an ad from 1989 next to an ad with Klara Wester from 2009, you don't see a 20-year difference between the pictures.
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Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
I don't see a huge difference between the African condition and the black American condition. The only real difference is that black Americans live in the richest country on Earth surrounded by a majority white population and are almost entirely disconnected from their original culture and their God-given identity.
I work in colour sometimes, but I guess the images I most connect to, historically speaking, are in black and white. I see more in black and white - I like the abstraction of it.
In the year and a half I was on SNL, I never saw anybody ad lib anything. For a very good reason - the director cut according to the script. So, if you ad libbed, you'd be off mike and off camera.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
Skilled in every trick, a worthy heir of his paternal craft, he would make black look like white, and white look black.
[Lat., Furtum ingeniosus ad omne,
Qui facere assueret, patriae non degener artis,
Candida de nigris, et de candentibus atra.]
With Cats, some say, one rule is true: Don’t speak till you are spoken to. Myself, I do not hold with that — I say, you should ad-dress a Cat. But always keep in mind that he Resents familiarity. I bow, and taking off my hat, Ad-dress him in this form: O Cat! But if he is the Cat next door, Whom I have often met before (He comes to see me in my flat) I greet him with an oopsa Cat! I think I've heard them call him James — But we've not got so far as names.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
A lot of people see a Nissan ad and they see a finished product in a record store or on iTunes and that's the face of the band.
The thing I see happening is that there's a real compression between generations. There used to be about 20 years difference (in technology use). Now you talk to 15-year-old kids and their 9-year-old brother or sister is using stuff that they don't understand.
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