I don't think there are too many traditional media guys who really understood what the new digital media is about.
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
We are not going to get rid of the digital media - nor should we want to - and so our challenge is to use the media to determine the truth, rather than to let the media obfuscate matters.
I can say for myself that I feel like I've gotten a ton of opportunities in the digital space and not a lot in the traditional space when I was first starting out.
The social media thing is insane: the constant engagement with the public, not even just your fans. It's not really about the music; it's about how you can be seen.
I want to find the intersection between digital media and traditional media and be pioneering the endeavor to merge the two worlds.
The increasing diversification of media ecosystems after decades of state control, along with new digital tools that allow for greater citizen engagement, have led to a dramatic reshaping of the dynamics between citizens, media, and government.
I've always thought of the project as a sort of sexually driven digestive system, that it was a consumer and a producer of matter. And it is desire driven, rather than driven by hunger or anything like that.
My background is in like short form digital media, I call myself more of a digital filmmaker than anything else.
Social media is a way to make communication easier. Obviously some people misunderstand it, some people take it personally, and some people are in a constant fight to grow their engagement. They even become obsessed. They feel like they need to be popular on social media. The most important thing is: You've got to be secure in yourself. In order to have influence on other people, you've got to know who you are, first of all. The reason I get happy when I get more engagement is because that means I did something right in terms of my audience enjoying my content.
From commercial companies to political campaigns, advertising dollars are increasingly being spent on the web, rather than on traditional media. Jeopardize this arrangement and a vast number of free Internet features and functions will evaporate in short order.
Boxing is about being hit rather more than it is about hitting, just as it is about feeling pain, if not devastating psychological paralysis, more than it is about winning.
I think that the social media space is great because that's where my bread and butter is, but I want to jump into doing traditional media and other fun things.
My job as artistic director at the Brighton digital agency Lighthouse is all about trying to show that digital culture is about more than just tools and gadgets - it's about perceiving the societal transformations being brought about by technology.
I believe that every photographer, every artist, should choose materials and equipment based on their own vision. I don't believe that non-digital is necessarily better than digital, or the reverse for that matter. They are just different, and it is my preference and choice to remain with the traditional silver process, at least for the time being.
You would be surprised how many people that are very passionate about classical music are deeply involved in Hip Hop. You would think Jazz would be the natural associative, but it's extraordinary what kind of crossed-genre associations we are finding in digital media. And even as I'm talking about it, I find myself speaking very much more about how people are accessing that which, what I do, rather than me being preoccupied trying to market something that I do to them.