A Quote by Ryan Holiday

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

Ryan Holiday

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Advertising Between Clear Content Editorial Enforce Line Marketing Messages Need Separate

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Ryan Holiday
American - Author
Born: June 16, 1987

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.

Lynda Resnick

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

The dividing line between wish and need was never clear.

James Buchan

As for editorial content, that's the stuff you separate the ads with.

Roy Thomson

The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.

Anne M. Mulcahy

If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.

Rick Santorum

The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.

Ryan Holiday

We have this fanatical fan base that wants to see us succeed, and so they get it. They get that to get the free content and all of the things we're doing - whether it be the blog, the podcasts, whatever - we need money. We need advertising. If you want us to go hire Michael Rapaport, well guess what, we need revenue to do that.

Dave Portnoy

If certain project has content, you don't need flamboyant marketing.

Tulsi Kumar

To be truly effective at content marketing, we need to excel at promotion.

Kieran Flanagan

The forced influence of advertising has given us completely useless TV. You don't want that on the Net. But most on-line information providers need to attract advertising - which slows download times and clutters the screen with windows.

Robert Cailliau

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

John Rampton

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

Saul Berman

Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.

Michael Brenner

A Quote by Ryan Holiday

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