A Quote by Richard Branson

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways. — © Richard Branson
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.
Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.
All the great truths are basically trivial and so we have to find new ways, preferably paradoxical ways, of expressing them, in order to keep them from falling into oblivion.
The key here is that with planning, you can take advantage of opportunities, where without this planning, you may just watch them pass you by. Like knowing that a key potential customer may be at a conference and putting together a pitch just in case you run into them - or being caught by surprise with nothing coherent to say.
You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.
If you're fortunate, you'll meet people over the course of your career who exceed your expectations in every way. When you work or spend time with them, you find yourself wanting to be a better person.
Surround yourself with the best people and then get out of their way. Give them a chance to exceed your expectations and they usually will.
You know when sometimes you meet someone so beautiful — and then you actually talk with them, and five minutes later they're as dull as a brick. But then there's other people, and you meet them and you think: "Not bad, they're okay," and then you get to know them, and their face sort of becomes them, like their personality's written all over it; and they just — and they turn into something so beautiful.
Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.
Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations.
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
If God always met our expectations, He'd never be able to exceed them.
It's always better to shock people and change people's expectations than to give them exactly what they think you can do. It's not unexpected for me to be in a comedy film anymore; I'm no longer the underdog in that world. Not that I'm great or good at it or anything, it's just that I've done a bunch of them, so you're not shocked.
I never actually do rehearsals. That's one of the reasons that I write those bios and if I can meet with the actors I'll meet them or talk to them on the phone. What I want is for them to come on set knowing their lines and knowing who the character is.
Whether you sell hamburgers or computers, we’re all in the customer service business. Our goal must be to exceed our customers’ expectations every day.
We all think we’re going to be great and we feel a little bit robbed when our expectations aren’t met. But sometimes our expectations sell us short. Sometimes the expected simply pales in comparison to the unexpected. You got to wonder why we cling to our expectations, because the expected is just what keeps us steady. Standing. Still. The expected's just the beginning, the unexpected is what changes our lives.
In the case of 'Game Of Thrones,' I've been to set a couple of times, and it's really exciting and inspiring for me to see the set and the actors in action, meet them and talk to them, so it definitely helps. If I can go to set, I will.
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