A Quote by Robert Bruner

We must intertwine business and ethics in a very fundamental way. — © Robert Bruner
We must intertwine business and ethics in a very fundamental way.

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Using the phrase business ethics might imply that the ethical rules and expectations are somehow different in business than in other contexts. There really is no such thing as business ethics. There is just ethics and the challenge for people in business and every other walk in life to acknowledge and live up to basic moral principles like honesty, respect, responsibility, fairness and caring.
There's no such thing as business ethics; there's just ethics. And ethics makes no concessions for the real or imagined necessities of making a profit.
I have tended to speak out on the issues that are in the purview of my professional expertise - business ethics, corporate ethics, and government ethics.
The fundamental rule of the business traveller must be nothing must stop you from getting there.
The very essence of political philosophy is the carving out of an ethical system - strictly, a subset of ethics dealing with political ethics. Ethics is the one rational discipline that demands the establishment of a rational set of value judgments; political ethics is that subset applying to matters of State.
"Spirituality" in business sounds lofty. How practical is it? The answer is "very." There's a fundamental way in which Spirit and consciousness contribute to worldly success-and it has long been ignored.
Given the way some fought for the status quo when I authored the new Ethics Code and created the city's first Ethics Commission, we are going to need your strong support to get an even tougher Ethics Code passed this year.
Corporate executives and business owners need to realize that there can be no compromise when it comes to ethics and that there are no easy shortcuts to success. Their companies need ethics carefully sewn into their fabric.
Corporate executives and business owners need to realize that there can be no compromise when it comes to ethics, and there are no easy shortcuts to success. Ethics need to be carefully sown into the fabric of their companies.
The thinking man must oppose all cruel customs no matter how deeply rooted in tradition or surrounded by a halo. We need a boundless ethics which will include the animals also. My life is full of meaning to me. The life around me must be full of significance to it. If I want others to respect my life, then I must respect the other life I see however strange it may be to mine. Ethics in our western world has hitherto been largely limited to the relation of man to man... but that is a limited ethics.
If I had to give my advice to someone else starting the business, my standard answer is so, so true, and that's to learn the fundamental basics of this business. If you don't have a fundamental base to build upon, your house will fall, and you will never truly achieve the status you desire.
You must perfect every fundamental of your business if you expect it to perform well.
I still believe that the mission of Business 2.0 is very strong, very fundamental, and we're really at the beginning of where they're going to take us.
Interest in business ethics courses has surged, and student activities at leading business schools are more focused than ever before on making business serve long-term social values.
We can't say that we believe in each other's fundamental humanity, and then turn a blind eye to the reality of each other's existence, and the truth of each others' hearts. We must be allies and we must be allies in this business, because to be represented is to be humanized, and as long as anyone anywhere is being made to feel less human, our very definition of humanity is at stake, and we are all vulnerable.
The ethics of journalism are one thing. Another thing is the ethics of business.
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