A Quote by Roy H. Williams

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

Roy H. Williams

Quote Topics

About Ads Best Change Company Customer His How Life Makes Most Product Will

Quote Author

Roy H. Williams
American - Businessman

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

Jason Fried

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.

Clayton M. Christensen

If you want to run for the United States Senate, you hire a consultant who will do polling for you, who will tell you the kinds of television ads you should run, who will tell you that most of the money you raise has got to go into TV. Raising money, and then putting that money into the hands of consultants, who then put on TV ads - that's more or less what campaigns are about. We've got to change that.

Bernie Sanders

When I'm talking about a product, before it was a product, it was in my brain. So if I have an inspiration, I will literally get up in the middle of the night, and I'll dream about my customer... I don't feel like it's selling. I feel like it's talking about my children.

Joy Mangano

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

Mickey Drexler

Selling cookies is usually a girl's first exposure to the world of business. She learns how to meet the public, talk about a product, sell the product, and is responsible for collecting money, giving change, and delivering the product. That's quite a business venture for a 7-year-old.

Frances Hesselbein

So, always start with a product, always start with a customer, always start with a service and how this product or service will dramatically improve the quality of the life or the work of the customer.

Brian Tracy

Most businesses think that product is the most important thing, but without great leadership, mission and a team that deliver results at a high level, even the best product won't make a company successful.

Robert Kiyosaki

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

Eric Schmidt

During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.

Marshall McLuhan

If you don't know what career you'd change to, I've come to believe in starting with your values. What do you care most about: producing a new product, a cause, health, something unpopular but important, whatever. Next, get expertise in that, perhaps not at State U let alone private U but at You U: self-study, articles,, webinars, volunteering, etc. Then use your network rather than answering ads to land a launchpad job in that career.

Marty Nemko

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?

Nirmalya Kumar

I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.