A Quote by Ron Kaufman

The bottom line is a by-product of taking care of your main product - your customers. — © Ron Kaufman
The bottom line is a by-product of taking care of your main product - your customers.
Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
How your customers learn about your product is part of your product. The medium is the message.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
My definition of product-market fit is you are drowning in demand - your product is being used by so many customers that you cannot handle all the new people knocking at your door!
People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.
You have to manage money. Particularly with market economies. You may have a great product, but if your bottom line goes bust, then that's it.
You have to manage money. Particularly with market economies. You may have a great product but if your bottom line goes bust then that's it.
Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.
Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura.
There's a fine line between artist and product. I don't think the industry purposely does it, but I think that's just the way they maneuver. You have to be careful that doesn't become your story, where you become a product, and your art is tarnished because you're just seen as a tool to make money.
This site uses cookies to ensure you get the best experience. More info...
Got it!