A Quote by Rupert Murdoch
News Corporation, today, reaches people at home and at work... when they're thinking... when they're laughing... and when they are making choices that have enormous impact.
The unique potential - and duty - of a media company are to help its audiences connect to the issues that define our time.
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For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.
As a global media company, A+E Networks continually seeks to create new and exciting content that will attract audiences today, tomorrow, and beyond. By investing in Vice, we are thrilled about our potential to further deliver content that meets the demands of the latest consumption trends.
Time is a function of impact. The longer a book of mine has been in print, the greater its impact seems to be as people absorb and digest my ideas. I am especially proud of The Change Master: Innovation and Entrepreneurship in the American Corporation, first published in 1983, because it raised questions and addressed issues at a time when so many great changes were occurring in our society, indeed throughout the world.
RFK was a compelling figure because he was willing to challenge his audiences, and in turn connect with them in a unique way. Kennedy showed that our values define us and can inspire others to believe in the possibility of change and a better society.
We want our children to become who they are- and a developed person is, above all, free. But freedom as we define it doesn't mean doing what you want. Freedom means the ability to make choices that are good for you. It is the power to choose to become what you are capable of becoming, to develop your unique potential by making choices that turn possibility into reality. It is the ability to make choices that actualize you. As often as not, maybe more often than not, this kind of freedom means doing what you do not want, doing what is uncomfortable or tiring or boring or annoying
I've come to realize that, with social media today, people consume fashion very differently than they ever have before - they post it, tweet it, "like" it, retweet it. Today, people define themselves by a collection of various elements in their lives that they connect to.
I've always had a philosophy that position doesn't define power. Impact defines power. What impact are you making on people? What impact are you making on business?
The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.
I can only do it if there's humour, wit, comedy and drama. If you can get audiences laughing and then suddenly turn them to tears... it's a weird way of making a living making people cry, but I think it's very exciting to be able to send audiences on a rollercoaster ride.
The people we want in our news prime-time space now are strongly opinionated people who I think, for the most part, attract audiences of like-minded people, who want to know 'what's our side thinking right now?'
For a long period of time, the media covered rap music and hip hop the same way they cover a lot of black people, people of color, you know, the bad news happens to be news. They used to have these little stupid colloquialisms that pop up like, "You know what? No news is bad news!" They trick the masses into thinking that any news is great for you. And I just think that's a piece of crap.
I would advise any startup to take the time to define their unique culture and work at making it a reality.
For most Americans, work is central to their experience of the world, and the corporation is one of the fundamental institutions of American life, with an enormous impact, for good and ill, on how we live, think, and feel.
You know I think so many of us live outside our bodies. My dream is that people will find a way back home, into their bodies, to connect with the earth, to connect with each other, to connect with the poor, to connect with the broken, to connect with the needy, to connect with people calling out all around us, to connect with the beauty, poetry, the wildness.
My fear is that of all the choices people face today, the one they rarely consider is, "How can I serve most effectively and fruitfully in the local church?" I wonder if the abundance of opportunities to explore today is doing less to help make well-rounded disciples of Christ and more to help Christians avoid long term responsibility and have less long-term impact.
People who achieve great things are people who make choices. Far too many people today let life dictate their future instead of the other way around. Choices are hard - that's why so few actually make them. But as the saying goes - not to make a choice is to make a choice. When it comes to choices, The question is - what choices will you make today? The world doesn't care about your problems, or what's holding you back. They don't care about your past failures, or any other obstacles you face. Stop making excuses and start making choices.
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