A Quote by Randall Munroe
News networks giving a greater voice to viewers because the social web is so popular are like a chef on the Titanic who, seeing the looming iceberg and fleeing customers, figures ice is the future and starts making snow cones.
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The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
Human civilization as we know it is like the Titanic headed for the iceberg, whether the iceberg be nuclear, environmental or terrorism-related.
My grandfather taught me generosity. He sold snow cones in Harlem. I went with him at 5 and he let me hand out the change and snow cones. I learned a lot in the couple of years that we did that.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
The success of 'Rome' was in making the history accessible and giving viewers everyman characters through which they can connect to historical figures. It stops the story from being too remote.
Kind of like Google crawls the Web, we crawl the social networks. Where Google analyzes links and Web pages, we look at the same thing with people. So we can tell, for example, who you interact with more frequently. Or if it's not frequency, maybe it's consistency.
The digitally native vertical brand (DNVB) is born on the Internet. It is aimed squarely at millennials and digital natives. It doesn't have to adapt to the future; it is the future. It doesn't need to get younger customers. It starts with younger customers.
Netflix sees people as users or subscribers or customers. Historically, networks have seen people as viewers.
In real life, when you have an emotional experience, it's never just because of the thing that's been said. There's the backstory. It's like [Ernest] Hemingway's iceberg theory - the current emotional moment is the tip of the iceberg and all of the past is the seven-eighths of the iceberg that's underwater.
I feel like comedy is doing well right now because there's so many avenues to be seen. Whether it's through the Internet with social media or web videos and now there's so many networks and TV shows.
BitCoin is actually an exploit against network complexity. Not financial networks, or computer networks, or social networks. Networks themselves.
The Titanic hit the iceberg not because they could not see it coming but because they could not change direction.
What's hurting the U.S. economy is total government spending. The deficit is an indicator that the government is spending so much money that it can't even get around to stealing all of the money that it wants to spend. But the tip of the iceberg is not what hit the Titanic - it was the 90 percent of the iceberg under water.
Sure, the first light snowfall may be a chance to dance giddily, leaving squeaky footprints through the neighborhood, marking the runner's right to the domain. But later drubbings of snow merely complicate running. Snow turns to ice, to slush, to ice again. Tire ruts twist ankles. New snow hides the hazards.
Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.
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