A Quote by Simon Mainwaring
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
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What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
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A highly worthwhile read with prescriptive examples for authentic sustainability and social justice initiatives at companies - not all about the brand, the celebrity or corporate self-interest (about the book 'Compassion, Inc.').
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.
We understand that we, as a brand, have transcended a brand, and we are part of our cultural identity, and there's a responsibility that comes with that.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
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Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
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Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
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