A Quote by Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising. — © Simon Mainwaring
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is opinion. Then, take the time to create a good connection with your employees. Without those two key connections, your business will be stuck in mediocrity forever.
Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
Your employees come first. And if you treat your employees right, guess what? Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.
The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
The word itself creates an empty sensation. Try saying it now. "Why?" Notice how your tongue touches nothing when you form the word with your mouth. Feel the gap, the space inside your mouth, that it creates. The air. It is a place that needs filling. It is missing an answer.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Every time your faith is strengthened as you hear the Word, release it through your mouth to receive your miracle, for God’s Word is out to prosper you!
Suddenly the nickel-clad horse takes the bit in its mouth and goes slanting for the curbstone defying all prayers and all your powers to change its mind - your heart stands still, your breath hangs fire, your legs forget to work.
Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.
Each thing has its word, but the word has become a thing by itself. Why shouldn't I find it? Why can't a tree be called Pluplusch, and Pluplubasch when it has been raining? The word, the word, the word outside your domain, your stuffiness, this laughable impotence, your stupendous smugness, outside all the parrotry of your self-evident limitedness. The word, gentlemen, is a public concern of the first importance.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
With my employees, if something is wrong and we can figure it out, okay, otherwise goodbye. Your employees are part of your success, so you have to share that, but the guests and the atmosphere have to be happy first.
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
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