A Quote by Simon Spurr
When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.
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When I met the Beatles, they were wearing these funny little leather jackets, which inspired me. I had a suit made for myself out of fine, good black leather. It looked different. I was using leather but putting a different fashion angle on how it looked.
Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
Nirvana's success drew attention to a marketing demographic previously ignored by the mainstream, and inadvertently started a gold rush with advertising executives, product manufacturers, merchandise distributors, fashion coordinators, and rock imitators, the latter of whom have yet to equal the sincerity, power, and wit of Nirvana.
I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.
I love leather jackets, and I am obsessed with it. I carry leather jackets fairly well.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.
One interview would lead us to another interview, which led us to another interview. We had the questions and the idea of chonicling this moment in time. But we didn't have a movie, per se. As we started interviewing people, it started to kind of define itself.
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.
People think pop is rock, and the lines are getting blurred. Now Rihanna's wearing f-ckin' leather jackets, and it's really annoying . . . (My style is) high-class hooker. I dress for myself. Clearly, it's provocative, but it makes me feel good. And if the only reason it makes someone uncomfortable is because I'm 17, then that person's a scumbag because it shouldn't matter.
Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.
When I arrived to study at Oxford in October 1963, the bohemian style was black plastic or leather jackets for women and black leather or navy donkey jackets for men. I stuck to cavalry twills and a duffle coat, at least for a few months.
To improve global health, it's not enough just to have a really good new product and to obtain marketing approval. You still need to market the product and bring it to patients, follow up, create the infrastructure, and so on - the whole pipeline, the network. That's something that companies are extremely good at: organizing a whole pipeline in a cost-effective way.
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