I'm not sure that Eastern culture does either, but I've never lived in India etc so I couldn't tell you. I can say we definitely don't. So people will sometimes come in contact with something strange and think, "Oh, it must be like this" and have a lot of fantasies about it, and somebody who sort of looks like our fantasy version of what enlightenment is can be very convincing in seeming like they've got something and then play that role.