A Quote by Seth

Powerful advertising is anticipated, personal, and relevant.

Seth

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Advertising Personal Powerful Relevant

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Seth
Canadian - Cartoonist
Born: September 16, 1962

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Seth Godin

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

David Droga

A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.

Tucker Max

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Jef I. Richards

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

Morris Hite

Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos

Samuel Bayer

There is little incentive even for the media to encourage whistle-blowing or ruffling powerful feathers. They lose advertising, are harassed by government and cut off from the all-important 'A' lists of the rich and the powerful.

Sucheta Dalal

If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.

Al Ries

I think that personal experience is very important, but certainly it shouldn't be a kind of shut-box and mirror-looking, narcissistic experience. I believe it should be relevant, and relevant to the larger things, the bigger things, such as Hiroshima and Dachau and so on.

Sylvia Plath

I think that in poetry personal experience is very important, but certainly it shouldn't be a kind of shut-box and mirror looking, narcissistic experience. I believe it should be relevant, and relevant to the larger things, the bigger things such as Hiroshima and Dachau and so on.

Sylvia Plath

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

Be personal. Be relevant. Be specific.

Seth Godin

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