A Quote by Seth Godin
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third space. It's not work, it's not home. That's one of the engines of its spread. But at the same time he was doing that, he bet the farm to open more and more stores in any given town, and making it ubiquitous made it much easier to say to your friend, I'll meet you at Starbucks.
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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
My favorite Starbucks is nice - Omaha Starbucks stores tend to be friendlier than big-city ones, and the baristas are especially lovely at mine - but it's still a Starbucks.
Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
I've seen the end of the universe, and it happens to be in the United States and, oddly enough, it's in Houston, Texas. I know - I was shocked, too. Imagine my surprise when I left a comedy club one day and walked to the end of the block, and there on one corner was a Starbucks, and across the street from that Starbucks, in the exact same building as that Starbucks, there was - a Starbucks. I looked back and forth, thinking the sun was playing tricks with my eyes. That there was a Starbucks across from a Starbucks - and that, my friends, is the end of the universe.
You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.
Brands like Starbucks came along and talked about their brand as itself being a community, the idea that Starbucks is what they like to call a 'third place,' which is not their idea; it's the idea of basic citizenry needing a place that is not work, that is not home, where citizens gather.
A group of protesters who are very unhappy at the rapid expansion of Starbucks have been repeatedly smashing the windows of a Starbucks store in Maine. Customers say it's been really inconvenient because, several times now, they've had to use the Starbucks across the street.
Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before.
In many parts of the world, being able to download information on a smartphone, tablet, or laptop in a few seconds is the norm. In Silicon Valley, wireless high-speed Internet connections are more ubiquitous than Starbucks.
I applied for a job at Starbucks. One of the questions was, 'Why do you want to work at Starbucks?' Uh, because my life is in shambles.
I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?
I just try to look into the mirror, and work on the things that I wasn't doing, and I made a promise to myself that after the season, I will look at the same mirror, and say that you did everything you could
It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back.
Never again clutter your days or nights with so many menial and unimportant things that you have no time to accept a real challenge when it comes along. This applies to play as well as work. A day merely survived is no cause for celebration. You are not here to fritter away your precious hours when you have the ability to accomplish so much by making a slight change in your routine. No more busy work. No more hiding from success. Leave time, leave space, to grow. Now. Now! Not tomorrow!
More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.
During my breakdown, many things, tiny things I had not even registered before, had begun to torment me with guilt. I used to steal Splenda from Starbucks. I would go into a Starbucks whenever I needed the sweetener and would take a fistful of packets, even when I didn't buy a coffee.
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