A Quote by Seth Godin

If you use your money to create exceptional products and services, you won't need to spend it on advertising. — © Seth Godin
If you use your money to create exceptional products and services, you won't need to spend it on advertising.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
80% of all products and services that will be on the market in five years do not exist today. So therefore, always be innovative, always be creative, always think, 'What new products or services could I create, could I represent, could I joint venture?" Sometimes you can find someone else that has a fabulous product or service that you can use your existing business or resources to sell and you can double your income or sales in your business by selling somebody else's product to the same customers that are buying yours.
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
Filmstars endorse beauty products, which at times they might not even use. We endorse the product and make innocent people in India spend their money on buying the same products.
Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
To me, money is a vehicle; it's a tool. I could use it as a weapon to destroy things or money can create-you can create an opportunity, you can create a charity, you can create things for your family, you can go do something for your family that nobody else would ever do. You can create educational opportunities, you can feed people overseas. And there's a tremendous leverage with money, or you can destroy people with it.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Once people know that you can spend the money and that you're willing to spend the money and that you're set up to spend the money in politics, then your threat to spend the money is as convincing as actually spending it.
I don't accept any money, free products, or anything else of value from the companies whose products I cover or from their public relations or advertising agencies.
For me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.
Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
You need to have an idea of those who are going to buy your products/services
When you put more money in the pockets of working families, they spend it on groceries, gas, school supplies, and other goods and services. And that helps businesses grow and create jobs.
The key to using the Internet to extend and build relationships is to view ownership of information differently-you need to bring customers inside your business to create information partnerships ... relationships become the differentiator, more than products or services. Businesses become intertwined.
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