A Quote by Skepta
I've been trying to do this music stuff and work it out for so long... I was like, 'Let's do it for ourselves.' All these songs, we've travelled the world - no record label, nothing. We just did this for us, but the love is very appreciated.
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People want to be the first with the record, they want to be the first to know which songs are on the record, all that kind of stuff. So I like to just stall them a bit. Personally, I love the idea of an album that's completely new, that no one's heard any free downloads, any pre-record releases, all that kind of stuff, and nothing's been played on the radio. Totally virgin, you know, a sealed record. That's my ideal, but it's very hard to get anybody else to agree to do that.
For us, being a label, we took out the whole aspect of the business that goes into sifting through people who don't care, who don't get what you're trying to do. We can just hire and work with people who get it - the people who understand what this project is about. When you're on a label, you're just hoping somebody will stick their neck out and work for you. Most bands are just like, "I hope they do it. I hope they promote it." But being a label, we know exactly what's happening.
Kaputt was just a record that did really well for us, and therefore our record label and our booking agent said that we should go out and take our message to the world.
When you love what you do, you just really fall in love with it. Sometimes you record a lot more songs than the album will even hold. You record like 300 songs and only 12 songs go on the album. It takes time. But if you love what you do, it works out.
I'm not ruling out music forever. I'd love to do that, but if I ever did, I don't think it would be with a record label or anything like that. It might even look like me finding a band and kind of playing in bars.
I understand why some bands don't like test new songs, but for us it's been very helpful and it hasn't really backfired. I was nervous that our second record was - you know, you could hear the whole thing on YouTube before the album came out because we played it all live, but it ended up being something that people appreciated.
Making a record? You've got to have the song, then you create a record. I think it's the same with a live performance. If the material is strong, you're already 90% there. I always tell young people it's all about the music, the songs. Work on the songs, work on the songs, work on the songs.
I love the way I make hip-hop and I refuse to make pop-rap. I don't refuse to make mainstream music, which is why I did a soul record. There was no reason why soul music couldn't get played on the radio and I still wanted to have a relationship with my record label. So, I really enjoyed doing the Strickland Banks album. But there's no point in my trying to release underground hip-hop music on a major label. That part of my talent, or part of my art, had to live somewhere else and feature film was the perfect vehicle for it.
I think of myself more as an actress. I do my music because I'm very passionate about my music. I love making music. I love inspiring people. I love making great songs that are just really fun. But that's all it usually is for me. I love touring and singing great songs. I don't think I'll ever win a Grammy one day, and I'm totally fine with that. I do work really hard when it comes to acting and I want to do that for a long time.
For as long as there's life, for as long as we have things happening in the world, for as long as people haven't been able to work it, for as long as people are not trying to work it out, for as long as there's crime, destruction, hate, bigotry, for as long as there is a spirit that does not have love in it, I will always have something to say.
We definitely needed to spend a good solid year just finding ourselves before anyone would even notice us. We had our fan-base growing around here in Los Angeles, but I wouldn't even have wanted anyone to come out to see us that was from a record label or something like that at that time, because we really needed to feel ourselves out as a live band.
I love to play music, and this is fun, and let's record this stuff in a way that we both like. That was exciting enough, so we just recorded it. There was no business in it until the very last minute, really. It was really as much of an extension of me writing the songs in my bedroom as it could possibly be.
I work at a record label where I have archives. These things [memorabilia] occurred and are important to somebody, and they're important to me. I find the record industry largely repellent. This music, the Teen Idles, all of that stuff, is important to me. I don't have lawyers, an agent or a manager. However I find the music industry largely repellent. I just make records because that's what I love to do. So I think that era, those pieces of media, I keep in my collection.
I spent a long time trying to make it in the commercial world hoping that commercials would then lead to movies. That was a less-travelled path at the time, although it's very well-travelled now.
'Circuital' was just so much about us as a band. We captured every song live, including the main vocal. That is probably my favorite My Morning Jacket record because it's really the essence of us being us. The solo record is just a completely different essence of just me trying to figure out stuff.
We're on an indie label. We don't have mass marketing behind us, and we don't have big budgets. We do our own thing. We do exactly what we want to do. We produce our own music. We write ourselves. We record ourselves. We mix ourselves. The artwork is done by my brother. That's not selling out. We're doing exactly what we want to do.
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