A Quote by Saul Griffith
The principal and only way to make an heirloom product is to design something that people will need not just this year, but for the next 50 or 100 years.
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Without investments in research and science that will create the next Apple, create the next new innovation that will sell products around the world, we will lose. If we're not training engineers to make sure that they are equipped here in this country, then companies won't come here. Those investments are what's going to help to make sure that we continue to lead this world economy not just next year, but 10 years from now, 50 years from now, a hundred years from now.
Just do the math. In the next 50 to 75 years, people will be living to be 130 and 140. They'll be working until they're 100. It's incredible.
Some say that now that 50 years have passed, we would like another 50 more years to celebrate once again; that means it will be 100 years. After one hundred years, I will be 118 years old.
The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
'Thrasher' magazine's Skater of the Year is clearly my No. 1 goal. The only way I get that is skating. Other than that, I haven't set that many outrageous goals. If I got Skater of the Year, that would just really add to it all and make me feel really good. Whether it's this year, next year or five years from now, that is my goal.
Marriage isn't a 50-50 proposition very often. It's more like 100-0 one moment and 0-100 the next.
Perhaps 25 to 50 years from now, I can design a piece of music, no so that it appeals to something common in millions of people, but I can design the music so that it's exactly right for you and only you at this particular moment for your particular experience, things that have happened to you over 20 years, to you're particular mental state right now.
The biggest breakthrough in the next 50 years will be the discovery of extraterrestrial life. We have been searching for it for 50 years and found nothing. That proves life is rarer than we hoped, but does not prove that the universe is lifeless. We are only now developing the tools to make our searches efficient and far-reaching, as optical and radio detection and data processing move forward.
So my resolution this year is: I'm not a money guy, but I want to make our next product a commercial success, so that people will say, 'Hey, there's a huge market out there. If you make a high-quality games that can touch people, it's going to do great business.
You want 100% and 100% to make 200, instead of 50 and 50 making 100.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
And here's the fact: the fact is it doesn't solve the problem. First of all, if you taxed these people at 100 percent, basically next year you said, 'Look, every penny you make next year the government's going to take it from you,' it still doesn't solve the debt.
At every single moment, we are given the opportunity to choose our future. What we do today will determine what we face next week, next month, or next year. It is at the moment of a particular occurrence that we are called upon to make a choice: Will I do it the way I've always done it, or will I do it a different way.
My best race is the 100 fly, but for the 50 you just have to go really fast one way so I really like it too. It's not the same strategy. For the 50 I just breathed once, so it's really different from the 100 fly.
I feel that this is my first year, that next year is an election year, that the third year is the mid point, and that the fourth year is the last chance I'll have to make a record since the last two years; I'll be a candidate again. Everything I do in those last two years will be posturing for the election. But right now I don't have to do that.
Look at a child and realize that their future is in your hands. It's not just those who will be here fifty years from now. The decisions we make in the next ten years will shape the next 10,000 years.
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