A Quote by Steve Easterbrook
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
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I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service.
I don't spend unnecessarily. The problem with the industry is we don't budget our films. Plus, we spend bizarre amounts on marketing. If you have a good film and a good trailer, you don't need to spend so much.
We can spend our lives letting the world tell us who we are. Sane or insane. Saints or sex addicts. Heroes or victims. Letting history tell us how good or bad we are. Letting our past decide our future. Or we can decide for ourselves. And maybe it's our job to invent something better.
Such short little lives our pets have to spend with us, and they spend most of it waiting for us to come home each day. It is amazing how much love and laughter they bring into our lives and even how much closer we become with each other because of them.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
I would like to see ... an entirely different procedure which is that we vote on the budget and decide how much we are going to spend, first, the way any family does, and then fit our priorities into what we think we have to spend. Instead, what we do, is to do it incrementally, starting at the bottom, adding and adding and adding. ... Until we get the support of all the authorities in this House to decide, first, what we think this country can afford and then decide where the amount is going to be allocated, we will never have common sense in this House.
How we spend our days is, of course, how we spend our lives. What we do with this hour, and that one, is what we are doing. A schedule defends from chaos and whim. It is a net for catching days. It is a scaffolding on which a worker can stand and labor with both hands at sections of time. A schedule is a mock-up of reason and order—willed, faked, and so brought into being; it is a peace and a haven set into the wreck of time; it is a lifeboat on which you find yourself, decades later, still living.
Nobody is in their right to tell anybody how to spend their free time. If you like to spend it with your family or your kids, fantastic. If you want to spend it with your girlfriend, great. If you want to spend it doing charitable work, great. If you want to spend it through endorsements and marketing stuff, great.
Relationships with the media are really important. The media has a more important voice today than it has ever had. We don't advertise. We only have one marketing vehicle, which is editorial, and our ability to get our message out and communicate it effectively.
We are unlikely to spend our last moments regretting that we didn't spend enough of our lives chained to a desk. We may instead find ourselves rueing the time we didn't spend watching our children grow, or with our loved ones, or travelling, or on the cultural or leisure pursuits that bring us happiness.
Most of us enter adult life with great ambitions for how we will start our own ventures, but the harshness of life wears us down. We settle into some job and slowly give in to the illusion that our bosses care about us and our future, that they spend time thinking of our welfare.
How our governments need standards of integrity! How our communities need yardsticks to measure decency! How our neighborhoods need models of beauty and cleanliness! How our schools need continued encouragement and assistance to maintain high educational standards! Rather than spend time complaining about the direction in which these institutions are going, we need to exert our influence in shaping the right direction. A small effort by a few can result in so much good for all of mankind.
How we spend our days is, of course, how we spend our lives. What we do with this hour and with that one, is what we are doing.
What we need to question is bricks, concrete, glass, our table manners, our utensils, our tools, the way we spend our time, our rhythms. To question that which seems to have ceased forever to astonish us. We live, true, we breathe, true; we walk, we go downstairs, we sit at a table in order to eat, we lie down on a bed on order to sleep. How? Where? When? Why? Describe your street. Describe another. Compare.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
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