A Quote by Stephen Covey

Unfortunately, too many executives believe the myths about trust. Myths like how trust is soft and is merely a social virtue. The reality is that trust is hard-edged and is an economic driver.
Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.
When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
If you don't trust the media, they are not going to trust you, and if they don't trust you, it's hard for the public to trust you.
The process of building trust is an interesting one, but it begins with yourself, with what I call self trust, and with your own credibility, your own trustworthiness. If you think about it, it's hard to establish trust with others if you can't trust yourself.
Do not lose hope — what you seek will be found. Trust ghosts. Trust those that you have helped to help you in their turn. Trust dreams. Trust your heart, and trust your story. (from 'Instructions')
Contrary to what most people believe, trust is not some soft, illusive quality that you either have or you don't; rather, trust is a pragmatic, tangible, actionable asset that you can create.
In anything really, it's finding the reality. You can't be 'real,' but you can create a reality. And that created reality is what the audience believes in. And that's essential. Because if the audience doesn't believe that, they're never going to trust you. And if they don't trust you, you can't lead them up the mountain.
No, Michael, I do not trust you on a boat, I do not trust you on a goat. I do not trust you here. I do not trust you there. I do not trust you anywhere.
Trust is kind of this economic lubricant. When trust is high, morale is high. ... Higher trust environments produce individuals who are happier.
I trust in the ebb and flow of the universe. I trust that life's bigger than what I can see. I trust that there is a divine order beyond my control. And I trust that no matter what happens, I will be all right.
Being vulnerable is allowing yourself to trust. That's hard for a lot of people to do. They feel a lot more secure if they kind of put walls around themselves. Then they don't have to trust anybody but themselves. But to allow you to trust not only yourself but trust others means - is what's required to be vulnerable, and to have that kind of trust takes courage.
People don't trust government, they don't trust Wall Street, they don't trust the church, they don't trust the media.
Trust perfected is prayer perfected. Trust looks to receive the thing asked for and gets it. Trust is not a belief that God can bless or that He will bless, but that He does bless, here and now. Trust always operates in the present tense. Hope looks toward the future. Trust looks to the present. Hope expects. Trust possesses. Trust receives what prayer acquires. So, what prayer needs, at all times, is abiding and abundant trust.
Nothing is as fast as the speed of trust. Nothing is as fulfilling as a relationship of trust. Nothing is as inspiring as an offering of trust. Nothing is as profitable as the economics of trust. Nothing has more influence than a reputation of trust.
One of the many lessons I hope I've learned is how much I underestimated people, their open-mindedness and their willingness to understand. I think, moreover, I underestimated the degree to which everyone has a story. So my advice, for whatever it's worth, is to trust readers, trust the truth and trust the power of storytelling.
If I'm not telling you something, it's for a reason. Just because you trust me, it doesn't mean I have to automatically trust you. Trust doesn't work like that.
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