A Quote by Tyler Perry
Tyler Perry's brand is faith, family and this whole thing that I've built, while my company, 34th Street Films, is like Disney's Touchstone. We can do anything. People don't know what to expect from me yet.
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People know Tyler Perry, and there are standards they've come to expect from him. His brand is uplifting, and it's something a lot of inner-city African-Americans can relate to.
My favorite Tyler Perry movie? Ugh, how can you decide? For me, it's basically like: Kurosawa, Tyler Perry, Martin Scorsese, in that order.
On Disney, we stick to the script. But you go to the 'Grown Ups set' and it's completely different. Same thing with Tyler Perry - it's nothing but ad-libbing.
I think that Tyler Perry's genius really has been to tap into the domestic market. He knows what his audience is based on, having toured America for so long, and then giving them the blueprint for his films prior to the films coming out, and then the films have the built-in audience because they've seen it in theaters already.
If Adam Sandler does a bad movie, he doesn't bring down the whole white race. But if Tyler Perry does, it's like, 'See what you guys do?' and that type of thing.
I feel like part of my journey as a filmmaker is to tell different stories, whether they are just a black perspective on things that aren't necessarily hood movies, or Tyler Perry movies or Ava DuVernay movies. Love all those people, but that whole thing has been sowed up already.
[Tyler Perry] has the luxury of not doing the political stuff, which is really where I want to be as a company.
Are You Living or Just Existing?" -Tyler Perry The Family That Preys
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
When I came into the Perry family, it was one of those deals where it was the only family I had. I didn't have a father figure growing up like that, somebody who genuinely cared about me. Governor Perry taught me how to be a good man.
Hometown Aerosmith fans are different from other Aerosmith fans, and that mainly has to do with Joe Perry. It's tough to overstate his strange grip on the local psyche. Tyler is a star who belongs to the whole world, but Perry, that dude belongs to Boston.
You can't build your life around hurts from the past" -Tyler Perry The Family That Preys
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
I don't know what would be antithetical to do on the other side, maybe a Tyler Perry movie or something. No, there are very few comedies that live in between that. Or you're doing some kid thing like a Jim Carrey movie with animated something that's like that. Yeah, I've wanted to do them. I like doing them. I did Talk to Me. That was pretty much a comedy.
You can,t make yourself happy by causing other peoples misery -Tyler Perry The Family That Preys
One day, my twin sister Sidra and I pranked Tyler Perry on the set of 'For Better or Worse.' I made her dress up as me and do a scene as if she were my character Angela. Tyler says, 'Action!' and my sister starts acting. It was horrible.
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