A Quote by Tamannaah
What's very important for me is that I want family audiences - all kinds of audiences - to watch my films, and the more people who watch the movies, the better. So I want to be part of popular cinema.
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People don't wish to watch masala films of the '50s any more. Audiences do not want loud films at all. They are watching Netflix and Amazon that have fresh ideas.
Animation, for me, is a wonderful art form. I never understood why the studios wanted to stop making animation. Maybe they felt that the audiences around the world only wanted to watch computer animation. I didn't understand that, because I don't think ever in the history of cinema did the medium of a film make that film entertaining or not. What I've always felt is, what audiences like to watch are really good movies.
I don't even watch many huge films. I don't go to the cinema every weekend. I watch selective cinema and want to make my kind of films.
Audiences want to watch heroine-oriented films, and even writers are writing scripts for women. I am very happy to see this change.
Audiences want to watch good films, even if it is dubbed in another language.
Film fests are an opportunity to see different kinds of films that you usually don't get to watch. When I'm part of a jury, then I get to judge films, but otherwise I attend festivals to watch two or three films a day and network with a gathering of cinema lovers from all over.
I want people to have learned from me. When you watch movies that we grew up on, they teach you life lessons about friendship, brotherhood, integrity, but it's still funny and something you can watch as a family. I want to bring that back to our culture in general.
Audiences are demanding more movies like 'Slumdog Millionaire.' Poverty in India is a very important issue that we want to highlight.
Pure Flix makes evangelistic films, but we also make family films. I think the viewer wants to see quality entertainment that the whole family can watch, and many nonbelievers watch our films because they can watch with their family and young kids.
There will be increasing temptation to watch movies where you want to when you want to, and so I'm very focused on how we innovate Illumination Entertainment to keep the in-theater experience vibrant and urgent. In part I think it's what movies you're choosing to make and why those are films we feel are best enjoyed surrounded by a group of people. I also think it's continuing to look at things technologically.
I can't complain about anything. It's like saying, "I don't like talkies." Time marches on and I don't care how people watch my movies as long as they see them. I don't care if they're on their phone. Believe me, if you ever want to watch my early films they would look a lot better on your phone than they would on a movie screen. The smaller the better.
When I studied with Nicholas Ray he was always telling us, "If you want to make films, watch a lot of films, but don't just watch films, go take a walk, look at the sky, read a book about meteorology, look at the design of people's shoes. Because all of them are part of filmmaking." So I thought, perfect! That's a good job for me.
Digital content is getting very popular especially with the youth in India, hence short films are a great opportunity to tell different kinds of stories for the young audiences.
As much as I very much want audiences to watch FX's carefully curated and highly contextualized television shows, I'm now glad when anyone takes the time to watch even our competition's television series, as long as it demands their sustained attention and challenges their knee-jerk perceptions.
If it's too much for people, if audiences don't accept it, well I guess that's just the way it is. I'm not being cavalier when it comes to my financial partners, but I think I've earned the right to do my thing my way. While I really want it to do well and it would be lovely if it's popular, movies are for a long time. I'm really proud of the piece. If it ends up not connecting with audiences, I won't be heartbroken. I'll be a little disappointed, but I won't be heartbroken.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
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