A Quote by Ted Nicholas

Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with exactly the same body copy!

Ted Nicholas

Quote Topics

Based Body Copy Effective Exactly Exactly The Same Good Headline Hundreds More Much Same Tests Than Times

Quote Author

Ted Nicholas
Author
Born: 1934

What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.

John Caples

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

Remember that the headline and the appeals are ONE AND THE SAME. In successful ads, the appeal is almost always expressed in the headline.

John Caples

I believe that every paper in the country should have one headline that when you read it, you laugh so hard you can't stand it. It has to be that way. What about a headline like this: 'Hippo Eats Dwarf'? How good is that? You read that headline, and you immediately close the paper and say, 'Wow, it's gonna be a great day.

Lewis Black

If the headline is a good one, it is a relatively simple matter to write the copy.

John Caples

Avoid the "hard-to-grasp" headline - the headline that requires thought and is not clear at first glance.

John Caples

The business of judging a headline AFTER you read the copy is wrong. It takes for granted that everybody reads the copy.

John Caples

In striving to produce an attractive headline, the copywriter should not emphasize the "quick, easy way" to such an extent that the headline becomes unbelievable.

John Caples

A long headline that really says something is more effective than a brief heading that says nothing.

John Caples

If you use a poor headline, it does not matter how hard you labor over your copy because your copy will not be read.

John Caples

You can write a 1st paragraph that continues the same thought you expressed in your headline. If you stop a reader with a headline about house paint, you can be sure of at least one thing about that reader: He wants more info about house paint. You will not lose him as long as you continue to give him what he wants.

John Caples

The advertiser's logotype at the bottom of the ad can be considered as part of the headline. After reading the headline, the reader instinctively looks down at the logotype to see the company name.

John Caples

Every headline in the paper, I don't write them. My story's inside the paper, not the headline.

Charles Oakley

The gleam in their eyes telegraphs only too clearly that they are hoping for a headline, which of course means something disparaging, because nothing makes such good copy as a feud.

Leslie Charteris

Everybody sat around thinking about Panasonic, the Japanese electronics account. Finally I decided, what the hell, I'll throw a line to loosen them up. 'The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.'

Jerry Della Femina

Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.

John Caples

A Quote by Ted Nicholas

Quote Topics

Quote Author

Related Quotes

Related Authors