A Quote by Tim Cook
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
Related Quotes
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
In our world, we have this huge focus on vicarious living - politicians, movie stars, athletes, coaches, all these people. What our research has shown very clearly is that people who are really happier and have more meaningful lives are people that focus on living their own lives.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
I have always admired the innovation and impact Apple products and services have on people's lives and hope in some small way I can help contribute to the company's continued success and leadership in changing the world.
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.
Any products associated with a Apple are going to win. The people who make the Apple products are going to win.
People who have grown up in a world where this was not a concern and suddenly start hearing about climate change - it's very difficult. It's a very, very abstract concept. So we need to work on making it very educational and very, very clear, in very simple terms.
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives.
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.
People want to use products where they feel like the people who deliver those products are invested in making it better for them.
I will say, too, that lovemaking, if sincere, is one of the best ideas Satan put in the apple she gave to the serpent to give to Eve. The best idea in that apple, though, is making jazz.
Focus on making you the best you you can be as an actor and follow your own path. You can't compare an apple to an orange. It will cause a lot of self-esteem issues.
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
Never has the divide between the iPhone world and the politics world been so clear: I saw a bunch of people very well-served by their computers and telephones (very often Apple products) but undeniably shortchanged by our government-run cartel education system. And the tragedy for them - and for us - is that they will spend their energy trying to expand the sphere of the ineffective, hidebound, rent-seeking, unproductive political world, giving the . . .politicians. . .an even stronger whip hand over the Steve Jobses and Henry Fords - and we will be the poorer for it.
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