A Quote by Tim Cook
We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way.
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The thing is, the better the hardware, the more time we spend to improve the visuals to take advantage of the hardware.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
At a certain point, the services that you build around the hardware become more important than the hardware itself.
Most of my colleagues go on backpacking trips when they have to do some thinking. I go to a good hardware store and head for the oiliest, dustiest corners... If they're really good, they don't hassle me. They let me wander around and think. Young hardware clerks have a lot of hubris. They think they can help you find anything... Old hardware clerks have learned the hard way that nothing in a hardware store ever gets bought for its nominal purpose. You buy something that was designed to do one thing, and you use it for another.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.
Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
When I was quite young, she was working in a hardware store, so I grew up knowing about hardware.
Stay open to as many new tools and think of as many ways you can to utilize them to your advantage. This not only includes equipment and hardware but also software or apps like Sun Seeker and social media outlets like Instagram and Twitter to build community.
My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led to the designs you mentioned.
Just because you started your careers in a certain role, let's say hardware engineering, does not mean you'll end your careers in hardware.
I love the fact that Satya Nadella's checked the checkbox for cross-platform for a number of our services. I still think it's very important to do the right kind of innovative integration across Windows and our hardware platforms with our cloud services. I think the company's doing a lot of good stuff. Real competition in AWS. Real competition in terms of the clients, particularly from a hardware perspective, there's also [competition] from Chrome. But all in all pretty good.
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
Technology is changing so fast that investment in hardware is getting riskier everyday. On the other hand, whether it is traditional computers or smart gadgets which are part of the convergence technologies of the future, some planning of hardware needs is still important.
Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.
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