A Quote by Tim Sweeney

When you search for Fortnite on iOS, you'll often get PUBG or Minecraft ads. Whoever bought that ad in front of us is the top result when searching for Fortnite. It's just a bad experience. Why not just make the game available direct to users, instead of having the store get between us and our customers and inject all kinds of cruft like that?
In many ways 'Fortnite' is like a social network. People are just in the game with strangers; they're playing with friends and using 'Fortnite' as a foundation to communicate.
First, we want to have a direct relationship with our customers wherever we can. On open platforms like PC and Android, it's possible for them to get the software direct from us. We can be in contact with them and not have a third-party distributor in between.
'Fortnite' really is just the perfect storm of a game. You have the fact that it's free to play on almost every platform, and everything about the game is enjoyable.
So often we experience things in life, and yet never see the connections between them. When we are given hardship, or feel pain, we often fail to consider that the experience may be the direct cause or result of another action or experience. Sometimes we fail to recognize the direct connection between the pain in our lives and our relationship with Allah SWT
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
We all have direct experience with things that do or don't make us happy, we all have friends, therapists, cabdrivers, and talk-show hosts who tell us about things that will or won't make us happy, and yet, despite all this practice and all this coaching, our search for happiness often culminates in a stinky mess. We expect the next car, the next house, or the next promotion to make us happy even though the last ones didn't and even though others keep telling us that the next ones won't.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
don't let us get sick, don't let us get old, don't let us get stupid, alright? just make us be brave, and make us play nice, and let us be together tonight.
Mindfulness helps us get better at seeing the difference between what’s happening and the stories we tell ourselves about what’s happening, stories that get in the way of direct experience. Often such stories treat a fleeting state of mind as if it were our entire and permanent self.
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
And in this game of life, we all search for ourselves. When I say selves, I mean ‘inner selves’, the thing that created the life in the first place. Now consciously, most of us are not aware of this. But if you’re searching for happiness; if you’re searching for tranquility; if you’re searching just to have a nice, peaceful, loving, understanding life... in actual fact, your searching for your inner self.
The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
To me, acting used to be just, 'Get my face out there, get girls, make a little bit of money, make my mom proud.' It was just like sports. But there were moments in 'Moonlight' that I really felt like I had to know why he is the way he is. Or just people in general - why this person walks around with a frown on their face instead of a smile.
If we are building something that users need, and there is a lot of value we are driving, I think how search manifests in iOS will work out just fine.
You want to stop playing 'Fortnite,' man, because you aren't having fun anymore? Good. Go watch someone else. Go play another game.
'Fortnite' is cartoony, if you want to use that word, and that's going to a good turn-on for parents when they see their kids playing a game like that.
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