A Quote by Todd Lieberman
Of course, marketing and publicity does an amazing job of prepping everybody for that, but there's nothing like sitting there and experiencing the movie.
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I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.
I do need publicity but not for what I do for good. I need publicity for my book. I need publicity for my fights. I need publicity for my movie but not for helping people. Then it is no longer sincere.
I never go on a movie set as the star. I always go as the guy who just does his job, like the electrician does his job and the hairdresser does her job. Let's all work together and make this happen, rather than have the star treatment. I don't do that.
Marketing does have a lot to do with the success of a film. But even more so, and especially since home video, I've learned that a movie has a life of its own. A movie goes out there, and it exists, and it continues. I'm always fascinated by what movie people bring up when they approach me.
There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.
I've never played Cypress. And everybody says it's amazing. That's one course I'd like to play.
Literally, people probably came up with a budget and said, 'It'll be cheaper if we cut down the prep,' but it's not cheaper, because then you're shooting, you're fumbling through the movie and you are prepping at three times the cost because you're quadruple-time as you're shooting and then prepping after you're done shooting.
As a director, my job is, and always has been, divided into a number of things: dealing with the crew, the money and the studio, and the marketing and publicity. These are all different jobs that have to be learned and done as well as possible. The celebrity part rarely touches a director.
Who gets to be best-liked in any community? Who is the most trusted? Why, the man who does the dirty job, of course, and does it with a smile. The man who does the job you couldn't bring yourself to do.
I like every individual editor, designer, marketing and publicity person I deal with, but I don't like what publishers, corporately, are doing to the ecology of the book world. It's damaging, and it should change.
Everybody has a job to do, and you just know that every day you have to do what it takes to get there. Of course, everybody has those days where you don't feel like doing it. I'm just like anybody else in that respect. But there's a difference between not feeling like doing it and not doing it period.
Of course I think it's a movie for everybody [Insane Farting Corpse], but that's probably just because it's a movie for me.
For years, my job was to make the movie inexpensively. And I could bring it in. What I can't control are the costs of marketing.
If you really want to break it down, on a small movie everybody knows that they're there for artistic reasons to do something special to make something amazing, and they're not going to get their normal hotel and they're not going to get their trailer, but they're willing to forgo that - and of course the salary - because they want to do something really special. On a big movie, most people are getting paid a lot of money, and so they're there to do the work.
Nothing will serve you better than a strong work ethic. Nothing. And it's something that you can't teach. You have to be thrown into it, where you're going to sink or swim. It's amazing how self-correcting and how clarifying a good, hard, shitty job can be. Because at the end of the day, any profession I've seen anybody in, when you peer behind the curtains of Oh, wouldn't that be a great job? Wow, what an amazing thing, a philanthropic endeavor! it really just comes down to It's a f**king grind.
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