A Quote by Tom Peters

Cost does not equal value... and low cost parts decrease brand equity for a very long time. — © Tom Peters
Cost does not equal value... and low cost parts decrease brand equity for a very long time.
Features have a specification cost, a design cost, and a development cost. There is a testing cost and a reliability cost. ... Features have a documentation cost. Every feature adds pages to the manual increasing training costs.
I feel constantly the tension of the quarterly cycles, the drive to produce shareowner value at the cost sometimes of customer value and employee value. [But] if you take equal care of the employees, they will take equal care of the customers and then we will get an equal or better opportunity for our shareowners.
Since your time is your main involvement here - I mean, the clay doesn't cost very much. Even the glaze and the firing doesn't cost a great deal. But your time is the cost, and if you can keep your time to a minimum and still come out with the results you want, that means the pots can be sold for an economic price.
The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Surely there comes a time when counting the cost and paying the price aren't things to think about any more. All that matters is value - the ultimate value of what one does.
Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
Once you follow a path of nonviolence and social justice, it won't take you long before you come into conflict with the culture, with the society. You can't know what is at stake or how much it is going to cost you until you get in the game. That's the only way, and the level of cost is equal to the level of involvement.
The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.
The problem with Wal-Mart is that it's a business model premised on offering the customer low prices at any cost - any cost to society, any cost to workers. They've got a lot of competition and have influenced people to follow their model through simply providing a model that is so successful at making profits.
When you lower the cost of access to space, a boom of innovation follows, just as low-cost fiber optics paved the way for the Internet and the cloud services that followed.
Now 'pay equity' has everything to do with pay and nothing to do with equity. It’s based on the vague notion of 'equal pay for work of equal value,' which is not the same as equal pay for the same job.
On the Internet, there are an unlimited number of competitors. Anybody with a Flip camera is your competition. What makes it even worse is that YouTube is willing to subsidize the cost of your bandwidth. So anybody can create and distribute for free basically, but the real cost is marketing. And that's always the big cost - how do you stand out and what's the cost of standing out? And there's no limit to that cost.
Whenever I was confronted in the schoolyard, I found some way to avoid the fight. I ran for it. I backed down. Psychologically and emotionally, that isn't a low-cost course of action for most boys. You avoid a physical beating, but you pay a real social and psychological cost for it. Those moments of walking away from fights, even though I knew it was the rational and civilized thing to do, cost me tremendously.
The companies that provide debt, what do you think their goal is? Is their goal for you to fully understand the cost of your debt? No. So they're basically creating these approaches to make you feel like it is incredibly cheap or just to think about the cost per day rather the cost per year or cost for a lifetime. So debt is very simple mistake.
Civilization comes at a cost of manliness. It comes at a cost of wildness, of risk, of strife. It comes at a cost of strength, of courage, of mastery. It comes at a cost of honor. Increased civilization exacts a toll of virility, forcing manliness into further redoubts of vicariousness and abstraction.
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