A Quote by Tom Peters

I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books. — © Tom Peters
I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books.
I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
We have a generation of kids who may never see a bookshelf or never see books in houses. What are they going to think about books? How will books become meaningful in their lives except as yet another form of digitalized content? A book is not just digitalized content.
Engagement means that in the future there will be a lot more ways for our audience to interact with Univision content.
Books is our main type of content, but we include user-generated content and will include other verticals such as scientific papers, sheet music, and comic books.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.
I'm going to introduce BookShots, which are these under-150-page books that I'm launching, and they're under $5. They just launched in Australia. I already had a ton of content, but now add 50 books a year of content.
There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
Content films necessary don't go by the content, they go by the emotions. Content films are about content whether you want to portray the content or sell it through humour, through seriousness, is a choice of the filmmaker.
Digital piracy needs to be addressed. Without content protection, investment in content can't be supported. We need secure distribution. If you (telecommunications equipment and software makers) help us, we will make it easier for you to distribute our content.
What we're doing with the digital permissions that we have for Xbox One is no different to that. If I am playing on that disc, which is installed to the hard drive on my Xbox One, everybody in my household who has permission to use my Xbox One can use that piece of content. So I can give that piece of content to my son and he can play it on the same system.
There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content.
Initially, the television was seen as the devil incarnate by people that worked in the content industry. Now over time it turned out that that was one of the best things that ever could have happened to a content creator. I think the Internet is no different.
Everyone has a really short attention span, and you have to bombard them with content, content, content.
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