A Quote by Tony Hsieh

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
Even in those earlier times, finding the really outstanding companies and staying with them through all the fluctuations of a gyrating market proved far more profitable to far more people than did the more colorful practice of trying to buy them cheap and sell them dear.
A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers.
If I had my life to live over, I would try to make more mistakes. I would relax. I would be sillier than I have been this trip. I know of very few things that I would take seriously. I would be less hygienic. I would go more places. I would climb more mountains and swim more rivers. I would eat more ice cream and less spinach. I would have more actual troubles and fewer imaginary troubles.
We really don't look at our competitors. The market is big. If you focus too much on competitors, you can lose focus on the customer. If we make our customers happier, we are going to win.
It may be a lot more personally rewarding to focus on the marvelous new equipment, but the focus should be on customers - attracting them, courting them, rewarding them, understanding them and binding them to you.
The business aspect and the social aspect of FEED go hand in hand. The more we can strengthen our business, the more we are able to give. And the more we can focus on giving back, the more customers will want to buy our products, thus strengthening our business.
Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
What I have found is, so much of that is like a Chinese finger trap: the more you play to the dark, the more you will get trapped in the dark, and if you just play to the light and focus on the people that don't misunderstand you and focus on the audience that does celebrate you and focus on the people who aren't trying to tear you down, all that other stuff eventually erases itself because it has nothing to feed on.
It's more important than ever to define yourself in terms of what you stand for rather than what you make, because what you make is going to become outmoded faster than it has at any time in the past. ...hang on to the idea of who you are as a company, and focus not on what you do, but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your ability to adapt to change.
The way to make better decisions is to make more of them. Then make sure you learn from each one, including those that don't seem to work out in the short term: they will provide valuable distinctions to make better evaluations and therefore decisions in the future. Realize that decision making, like any skill you focus on improving, gets better the more often you do it.
If I would get an album out every eight months and if I would write songs that were more up-tempo and try to focus more on making singles, then I could probably get more attention. But I don't think the albums would be very fun to listen to, and it would be a drag for me.
True divine guidance asks you to focus on service. False guidance is more ego-oriented, more about what's in it for you - for example, more focused on making money for its own sake. True guidance may help you make money, but it won't focus on that.
It is very difficult to make really big, important, life-changing decisions because we are all susceptible to a formidable array of decision biases. There are more of them than we realize, and they come to visit us more often than we like to admit.
As far as same-sex marriage, I really would want to think about that a lot more given the fact that my focus would be always on the child. The innocent should not be given more even burdens than what is absolutely necessary.
In barely one generation, we've moved from exulting in the time-saving devices that have so expanded our lives to trying to get away from them - often in order to make more time. The more ways we have to connect, the more many of us seem desperate to unplug.
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